Overview of Shanggong Shenbei Company

According to the management idea of "emphasizing the main business, fading out the sideline business, advancing and retreating in an orderly manner and optimizing the benefits", Shanggong Shenbei Group has established the development direction of "taking sewing equipment as the core industry, taking the investment income of joint ventures of office machinery and video equipment as the economic support and taking the trade circulation business as the foil". According to the management principle of "capital diversification, intensive management, flat management and profit maximization", the main business framework of R&D production and marketing integration is established. After the successful merger of Dukepu Adler, the Group is stepping up its business integration in Europe and Asia, striving to create a successful road to transnational operation. The main strategic measures are to speed up the upgrading of sewing equipment industry, and cultivate the internationally renowned brand "Da" and China's well-known trademarks "Shanggong" and "Butterfly".

The company unswervingly implements the strategies of "going out" and "bringing in" to accelerate industrial upgrading. By integrating the production and sales resources in Europe and Asia, while maintaining the advantage of high market share in Europe, we will further expand the markets in China and Asia by introducing advanced technologies and products from DA. The newly-established Dukepu Aihua Industrial Manufacturing (Shanghai) Co., Ltd., Dukepu Aihua Trading (Shanghai) Co., Ltd. and Shanggong Sewing Machine Co., Ltd. (newly-established Shanggong), as the basic platforms for expanding and strengthening the main business of sewing equipment in China, are relying on the strong scientific research and development advantages of German DA Company to form a well-defined R&D system and further enhance the core competitiveness of the whole group.

Especially after the revolutionary reorganization of the main product industrial sewing machine, the market advantage of "Shanggong" brand industrial sewing equipment is increasingly apparent; After the overall adjustment of household sewing machine production, the newly launched Butterfly brand household computer embroidery multifunctional machine sold well at the Shanghai Light Industry Fair. The integrated and adjusted domestic sewing equipment business has become the main economic growth point of Shanggong Shenbei's main business. The Group is actively exploring new ways of financing mergers and acquisitions, and intends to seize the favorable opportunity of the rapid development of the capital market, the desire of enterprises in the same industry to cooperate and the active support of major state-owned shareholders, and promote the "Eurasian linkage" and "Yangtze River Delta linkage" and transnational operation through private placement, adjustment of production layout, and further transnational mergers and acquisitions, so as to realize the sound and rapid development of Shanghai Shengong.