According to the above materials, what risks may exist in the operation of Jiugui Liquor Co., Ltd.

The risks of alcoholic liquor include external risks and internal risks. It can be seen from the materials that the external risks of alcoholic liquor are mainly legal and regulatory risks. The plasticizer incident has touched and violated the national laws and regulations on "plasticizer". The internal risks of alcoholic liquor are mainly management risks and decision-making risks. The internal control management of alcoholic liquor is weak, and its production line and production mode lead to the existence of plasticizer in the product, and then the quality inspection of the product is not done well, so that the problem product flows into the market. In addition, after the plasticizer incident was exposed, the strategy of alcoholic liquor did not adapt to the social environment, and public opinion was even more unfavorable to it, which led to the inability of alcoholic liquor to effectively reduce losses.