1997 Joint venture with Sun Wenhua, Chairman of Beijing Chensan Company, to produce the animated film "New 65438+ 100,000 Why".
From 65438 to 0998, Chen San Film Library Company began to adapt this cartoon into "Blue Cat Naughty 3000 Questions", and the image of Blue Cat was officially born.
From June 65438 to June 0999, wang hong, a screenwriter of Oriental Cartoon Production Co., Ltd., gave 3000 questions about Blue Cat Naughty to Beijing TV Station for free, in exchange for 45 seconds of advertising time in each episode, which began the day when Blue Cat swept through Chinese mainland.
In 2000, Hong Kong ATV purchased this animation and widely publicized it.
The industrial operation started at 200 1 is considered to be successful, which is a precedent in China. For example, in major cities, "Blue Cat" stores are widely opened, schoolbags and other products aimed at children are set up, and blue cat children's wear is promoted under the banner of "adhering to the wisdom of blue cats" and "children's public welfare".
In Taiwan Province Province, the film was broadcast in Dongsen Kindergarten and then transferred to Disney Channel.
In 2006, the Blue Cat game was launched. From June 5438 to February 2006, Chen San Group signed an agreement with Dongyu Animation of South Korea to introduce Dongyu Animation translation into South Korea. In addition, Chen San Group also signed a contract with Thailand Wisdom Education Group to translate and introduce blue cat books for local primary and secondary schools.
20 1 1 year, the estimated revenue of Blue Cat Animation in the traditional brand licensing business exceeds 20 million yuan. At the same time, Blue Cat Animation took the initiative to go out and participate in international exhibitions, and successively signed program export and industrial cooperation agreements with Spain, Brazil, the United States, Germany and Indonesia. The actual revenue reached/kloc-0.5 million US dollars.