Xiaomi will reorganize the team to develop mobile phone chips. Xiaomi's ultimate goal must be to make a mobile phone chip, but their first chip may not be a mobile phone chip, but start with peripheral chips first. Considering that S 1 went high and low before Xiaomi, the legendary S2 came to an end.
Xiaomi will re-establish a team to develop mobile phone chips1June 9. According to media reports, according to informed sources, Xiaomi has started to recruit teams and is negotiating authorization with relevant ip suppliers. According to the report, the insider also revealed that Xiaomi's ultimate goal is mobile phone chips, but it will start with peripheral chips.
Xiaomi first set foot in the field of chips in 20 14, when a wholly-owned subsidiary, Beijing Guo Song Electronics, was established. With the sincerity and determination to start with "1 100 million RMB", Lei Jun harvested the first self-developed mobile phone SoC chip 2855438+0 in three years, and Xiaomi became the fourth mobile phone manufacturer with self-developed capability after Apple, Samsung and Huawei. Although Xiaomi Group has high hopes for 2855438+0, the effect is mediocre. So four years later, 澎湃 S2 appeared in front of the public after several twists and turns.
Xiaomi 澎湃 S 1 and 澎湃 S2 entered the market with high profile, but they did not get the expected market enthusiasm. If Xiaomi "makes a comeback", it is still difficult to judge what kind of products will be produced and what kind of market reaction will be obtained. The report also said that OPPO is now preparing to enter the field of mobile phone chips, and its products are more diversified.
Xiaomi will reorganize the team to develop mobile phone chips. People familiar with the matter said that Xiaomi's ultimate goal must be to make a mobile phone chip, but their first chip may not be a mobile phone chip, but a peripheral chip.
According to the Semiconductor Industry Observer, it was learned from many sources that Xiaomi, a local mobile phone giant, is recruiting a team to re-enter the mobile phone chip track. Informed sources told the semiconductor industry observer that Xiaomi is currently negotiating with relevant IP suppliers, but the company has begun to recruit teams.
A person familiar with the matter told reporters that Xiaomi's ultimate goal must be to make a mobile phone chip, but their first chip may not be a mobile phone chip, but start with a peripheral chip.
Considering that S 1 went high and low before Xiaomi, the legendary S2 came to an end. There is also the change of Guo Song's team. Earlier, ISP 2855438+0 appeared, and now the mobile phone market and even the mobile phone chip market are full of uncertainties. Xiaomi's comeback at this time is really intriguing.
"澎湃" lost the first battle.
2065438+On February 28th, 2007, Xiaomi held a' My Heart Surges' conference in Beijing.
At the meeting, Xiaomi founder Lei Jun introduced the company's first chip S 1. According to the data, this is a eight nuclear 64-bit processor, clocked at 2.2GHz, quad-core Mali T860 graphics processor, 32-bit high-performance voice DSP, and supports VoLTE. Xiaomi C5 has also become the first device equipped with a self-developed chip. Relevant information shows that Xiaomi's chip can be traced back to 20 14. In that year 10, the company and Lian Xin jointly established Guo Song Company, and completed the hardware design of the chip in July 20 15.
When talking about why we should develop our own chips at the press conference, Lei Jun said:' Because chips are the commanding heights of mobile phone technology, Xiaomi must master the core technologies if he wants to become a great company'. Lei Jun also stressed at the meeting that it is estimated that it will take more than one billion dollars and more than one billion yuan to make chips, and it will take ten years to produce results. Lei Jun went on to say that at that time, most of us were on tenterhooks because we didn't know whether the teachers and students were dead when we rushed out, but my heart was a little calm because I was going to work for ten years.
Although Lei Jun was full of ambition at that time, the performance of 2855438+0 was not brilliant. Coupled with the flat sales of C5, Pengpeng S2 was postponed many times, and the unfavorable news of Xiaomi mobile phone chip was also reported many times in the market. By 20 19, Guo Song Electronics has split the Big Fish Semiconductor, which makes the future of Xiaomi's self-developed mobile phone chip even more uncertain.
In August 2020, Lei Jun finally talked about the surging progress again three years later, and he also admitted the twists and turns.
Lei Jun said in Weibo at that time:' We started to make surge chips on 20 14, and released the first generation on 20 17. We really encountered great difficulties, but please rest assured that this plan is still going on, and I will let you know if there is any new progress'.
In April this year, after the company's first ISP c 1 was released as a gadget by the media, Xiaomi made a comeback in the chip field, responding to Lei Jun's statement last August.
Judging from the current market situation, it is a good time for Xiaomi to invest.
A good time to be a core?
As we all know, when Huawei's growth slowed down due to the US ban, the market share of domestic mobile phone manufacturers including Xiaomi, OPPO and VIVO hit record highs.
Counterpoint data shows that in February this year, Xiaomi Group's global market share reached 13%, making it the largest mobile phone manufacturer in China. According to the 20021Global Smartphone Market Report released by Strategy Analytics, the third-ranked millet shipped 49 million units, up 80% year-on-year, ahead of all the top five mobile phone manufacturers.
Driven by such sales, Xiaomi's performance also handed over a bright transcript.
The financial report shows that Xiaomi Group's revenue in the first quarter was 76.88 billion yuan, a year-on-year increase of 54.7%. Among them, smartphone revenue in the first quarter of smartphone business was RMB 50149 million, up by 69.8% year-on-year, and global smartphone shipments increased by 69 1, reaching 49.4 million units. Xiaomi's overseas market revenue reached 37.4 billion yuan, a year-on-year increase of 50.6%.