Why is the domestic public the Toyota of the world? Look at these data comparisons.

When we talk about Toyota, we often talk about Toyota in the world and Volkswagen in China. This sentence is not Toyota's boast. Last year, the global sales of Toyota and Volkswagen both exceeded10 million. But although they are all such behemoths, their reputation in the market is completely different. One is mainly sold in China market, and the other is blooming all over the world.

Let's take a look at the recent ranking list of the world's top 500. Toyota ranks fifth, its operating income is not much different from that of Volkswagen, but its profit is 2.5 times that of Volkswagen. We should know that operating income is illusory, and only profit is the foundation of enterprise survival. When the profits of enterprises are high, enterprises can spend more money on R&D and produce better cars. It can be seen from this that Toyota's mode of production is better than Volkswagen's.

However, we still have to note that the profit of Volkswagen Group is relatively poor. Because it's too big. There are too many unprofitable brands, such as Lamborghini, Bentley or Ducati, which are in a state of serious losses every year. In this case, how can Volkswagen Group have high profits? But Toyota Lexus, Aisin Seiko's daily profit margin is obvious to all.

Looking at the stock market and market value of the two major automobile production groups, Toyota also has an overwhelming advantage. At present, the market value of Toyota is191400 million, while the total value of Volkswagen Group is only 78.2 billion. The market value reflects the global influence of the enterprise and its investment value. Toyota and Volkswagen are both global automakers, and their market value shows more than just a bunch of simple numbers. What is reflected behind it is the degree of recognition of this car brand by global consumers.

Let's look at the global layout between the two. At present, Volkswagen Group has 65,438+006 factories in the world, including 86 in Germany and 72 in China. Together, these two countries account for 42%, while all other countries only account for 58%. In other words, the center of gravity of Volkswagen Group leans towards Germany and China.

What about Toyota? There are only 50 factories in the world, but they are very evenly distributed. There are Toyota factories all over the world. Although its sales volume is only half that of the public, people's profits are insanely high. This development model is more stable, and if the single market is lost, Toyota will not encounter the fate of failure.

Bian Xiao concluded: Although Volkswagen is invincible in China at present, Toyota is indeed the biggest winner in terms of the whole automobile market. No matter from which index, Toyota can completely explode the public. I went to the United States a month ago and found that 80% of the cars in the United States are made by Toyota. This is a terrible data. How many years will it take for our domestic cars to reach this situation?

This article comes from car home, the author of the car manufacturer, and does not represent car home's position.