Wukong Bicycle was developed by Chongqing Warring States Technology Co., Ltd. In early June, the company set up a rehabilitation working group and officially stopped providing support services to Wukong Bicycle. The company sent staff to recycle the bicycles left in the market, and now it has basically been recycled.
The suspension of Wukong Bicycle coincides with the completion of the E-round financing in mobike, and the US$ 600 million has set a new record for the bicycle industry to enjoy a single financing. The combination of the two can not help but make people sigh. In the blind "burning money war", some people finally can't hold on, but it can't continue to operate, not only because there is no money.
No money to burn.
Lei Houyi, founder of Wukong Bicycle, said in an interview that both mobike and ofo are cooperating with the world's largest supply chain manufacturers, while the small manufacturers of Wukong Bicycle can't guarantee the quality, and there are also many damaged vehicles.
Unlike the deep pockets of the financier behind mobike ofo, the Wukong bicycle project itself is not profitable, so it is difficult to convince the partners. Originally, it was planned to incite the bicycle market by encircling the city from the countryside, but because there was no profit, further sources of funds were cut off.
Ofo is basically free in Chongqing, so it's really speechless for some small people to enjoy bicycles. Wukong bicycles have about 1 10,000 users, and each bicycle is used three or four times a day on average.
Lei Houyi said: "I thought about some profitable methods before, such as body advertising, or installing a display screen in the car to extend the development of big data. I also thought about cooperating with enterprises to sell car rental income to enterprises and give employees transportation subsidies, such as a bus ticket of 6.5438+10,000 yuan. If it is sold to enterprises as long as 50,000 yuan, enterprises will give it to employees as benefits. "
Put it in the wrong place
The terrain of "Mountain City" Chongqing is famous for its 3D magic. Compared with other cities, there are fewer cyclists on the road, because it is impossible to conquer high and low slopes by bike. Many netizens who have been to Chongqing or Chongqing have sorted out the reasons for the failure of cycling in Chongqing. Facing the special terrain of Chongqing, all outlets and financing are floating clouds.
[mail? Protected]: Chongqing, downhill people ride bicycles, uphill people ride bicycles.
[mail? Protected] _tz: In Chongqing, I'd rather walk 15 minutes than ride a bike. Because riding 10 meters may have to come down and push a 50-meter slope.
[mail? Protected]: The slope is steep and the electric car can't get on.
@-Ga, ga, ga, ga, ga, ga, ga, ga, ga, ga, ga, ga, ga, ga, ga, ga, ga, ga, ga, ga. Cycling in Chongqing is just a kind of entertainment, not a means of transportation.
[mail? Protected]: I went to Chongqing for a few days and didn't see the non-motor vehicle lane. The tour guide said that when I saw a cyclist in Chongqing, I assumed that he was from a mental hospital. ...
90% of the cars can't be found.
It is understood that Wukong bicycles were put into operation at the beginning of this year, and bicycles 1.200 were put into operation before and after. Due to cost control, these bicycles all use traditional mechanical locks. It is speechless that 90% of the bicycles have been lost.
Founder Lei Houyi revealed that the total loss was several million yuan.
There are many examples of bicycles being maliciously damaged on the Internet. For example, some netizens talked about his experience:
"I finally found a little yellow car on a night when the bus stopped. I quickly scanned the code and unlocked it cheerfully, for fear that the phone would be turned off. I checked the seat, handlebars, tires, and looked carefully, and there was no problem. Just when I took a breath, I found that there was no chain. "
Things like jokes may actually happen, such as lost pedals, bent cushions, broken brakes, lost QR codes ... * * * It's sad to enjoy a bicycle and think of a bright big mirror when the quality can't keep up with the products of material life.
The color is not chosen
If you don't carefully distinguish the words on the bicycle, the yellow bicycle can easily be recognized as ofo sharing bicycles. * * * Bicycle sharing has long been called "color war". When a large number of bicycles squeeze into the bicycle sharing market, color becomes an important symbol to distinguish them.
Huang Xiao and Xiao Lan, as well as the newly imported "local gold" and "colorful" bicycles, can be seen that they have their own iconic colors and have great power to promote a brand. Even * * *, formerly known as ofo, enjoyed riding, and later changed to ofo bike-sharing.
I don't know if I feel the color problem. In March of this year, Wukong Bicycle launched a new version, and "Little Yellow" turned into "Little Red". Although it changed its color, it did not reverse its fate in the end.
At the end of his bicycle enjoyment, Lei Houyi summed up the experience of this failure and told the entrepreneurs behind him: "Don't blindly follow the trend when starting a business. The tuyere is not to catch up, but to wait. It needs to be deeply cultivated in an industry and will be prepared when the opportunity comes. In addition, the earliest companies in the industry can also make it, which is a first-Mover advantage. Later people won't go in without ten times the strength and resources. There's not much you can do. Head resources are too concentrated. "
Wukong bicycle was the first bicycle to be knocked down, but it was by no means the only one. I'm afraid there will be more bubbles in bicycle enjoyment.