Generally speaking, there are two financing methods for enterprises, one is debt financing and the other is equity financing. Debt financing includes bank loans, bond issuance and private capital. Equity financing generally points out that enterprises can finance through partial ownership, especially for new ventures. No matter what kind of financing method, it is basically necessary to give a financing plan or feasibility report, and professional financing plans or feasibility reports are naturally more popular with investors.
Generally speaking, investors pay more attention to the entrepreneur's project and the ability and character of the founding team members, among which the project-related factors include project prospects, core competitiveness, return on investment, investment cycle and so on. The factors related to the founding team include industry experience, responsibility, communication skills, practical skills and knowledge. Therefore, an excellent financing plan containing the above contents can improve the success rate of entrepreneurs' financing.
Today, the Taoist priest will tell you about the places that need attention in the financing plan.
No matter what project you do, you should consider raw materials, cost, market, operational feasibility and possible losses. In the financing plan, investors need to pay attention to the following issues: how the company team is, where the market is, what products or services it can bring to customers, what the company's prospects are, what risks are there, how much financing, how many shares it can hold, how long it will take to achieve the goal, and how to withdraw shares.
So, how to write the financing plan? First of all, the financing plan should come straight to the point, describe your project in real and concise language, don't say anything irrelevant to the project, and pay attention to what can interest investors.
Secondly, try to collect all kinds of relevant information, such as industry research reports and peer data. Try to explain the business model of the project clearly, and analyze and summarize the market prospect, core competitiveness and return on investment. Multi-angle, and predict possible difficulties or problems, so that investors realize that you do not rely on blind self-confidence. It would be better if there is a customer's purchase agreement, so that investors can intuitively see the feasibility of the project.
Then, it is best to include editing time, project name, BP, financing rounds, etc. Otherwise, it will be difficult for investors to find you among many BP.
Finally, don't use WORD for the financing plan. It is better to use PPT as a PDF. The content should be 15-20 pages, with a maximum of 25 pages.
In the specific content of the financing plan, the first thing to write is the project name and a one-sentence introduction.
Secondly, the market pain points targeted by the project, what problems exist, what needs are not met, and how big the market is. Don't scribble here, read the summary of the research report. What needs to be noted here is not only the scale of the industry, but also the proportion you can occupy in this industry and how much meat you eat.
Then, it is the actual solution of the project, including what business the project has done and how to do it, that is, simply explain your business model and arouse investors' willingness to participate as much as possible.
Then the team introduction, including members' profiles and organizational structure, highlights the core advantages of team members as much as possible.
Then, it is the core competitiveness of the project. Here, I want to write about the current and future competitors, what is the difference between you and them, what is your core competitiveness, and how to strengthen your own competitive barriers.
Then there is the operation data of the project, including the number of users, income, net profit and so on. To prove the feasibility of the project, as well as the development plan of the project, what kind of things to accomplish in what time period and the strategy of rapid growth.
Then there is the financing demand, including the ownership structure, how to determine the valuation, financing amount, transfer ratio and the use plan of financing amount.
Finally, the return on investment and exit methods make investors willing to invest in you.
In short, an excellent financing plan is a good stepping stone to let investors know about your project and team. Make the following preparations before meeting investors.
First of all, be prepared to deal with all kinds of questions that investors may ask, make clear all the contents written in the financing plan, and simulate this scenario with team members.
Secondly, we should be prepared to deal with investors' backs and audits.
Finally, we should compromise with the requirements put forward by investors, such as giving up some business.
Generally speaking, starting a business is not easy. I hope all business friends can achieve final success and achieve their expected goals.