Amway's "conference marketing" pays attention to one-on-one service and summarizes customers' information, opinions and preferences. Find some potential customers while acquiring existing customers, then classify customers in a targeted manner, and then conduct face-to-face publicity. There are always various products such as daily necessities that will impress you.
Where does the customer information come from? Chatting in the street, publicity along the street, etc. , are ways for Amway to obtain customer information. One-on-one service will carry out humanization to the end, establish a warm relationship with customers, and upgrade the process of selling products to the process of "making friends" and sharing experiences with friends. Perhaps it is because of this relationship that the word "Amway" has its present meaning.
Amway marketing is like shopping with friends. Maybe you won't believe what the salesman says, but you will believe what your friend says. A compliment from a friend may be the source of your desire to buy. Therefore, through this inertia, Amway gradually completed its required turnover. In particular, its marketing model has also made it.
Of course, there are gains and losses. When Amway chooses this kind of marketing, its limitations are formed. When Amway conducts one-on-one sales promotion, it conducts its own marketing in a relatively secret situation. Although this can make competitors have nowhere to start, Amway itself lacks mass media publicity and its audience is shrinking rapidly. This has a negative impact on Amway's efforts to explore other markets.
Not only this problem, "conference marketing" is relatively simple, and it is very easy to be stolen by other people with a heart. For example, when Amway Sound Field is a new product, other businesses can easily get ahead. Legal person can forget it. The key is that there are still many fake and shoddy goods, and many consumers have been cheated.
Therefore, the relevant departments have repeatedly punished Amway for this phenomenon, which directly led to a sharp decline in the credibility of the brand Amway in the eyes of consumers, and no one was willing to buy Amway products.
Later, with the continuous development and improvement of e-commerce, people gradually became accustomed to online shopping. Most e-commerce platforms have preferential prices for overseas products, such as tax exemption, and these products are comparable to those of Amway, and even the platform has certain protection, so Amway gradually faded out of people's sight. Although Amway changed its strategy later and started to develop online, it has long fallen behind and can't catch up now.