Lifan Automobile Company is one of the earliest companies to enter the automobile industry in China, and ranks in the forefront of domestic automobile enterprises. However, with the increasingly fierce competition in China's automobile market, Lifan's development has also encountered many problems and challenges.
First of all, Lifan Automobile has bottlenecks in vehicle R&D and innovation, which cannot be compared with the giants in the same industry. The problem of the company's single model and generalization is particularly prominent, and the market response is slow, resulting in a decline in sales. Secondly, Lifan Automobile has defects in quality management, which has been exposed many times. This has seriously affected consumers' trust and loyalty to the brand.
In addition, Lifan Automobile also has problems in market expansion and sales channel layout. In the early days, due to the problem of profit distribution, a large number of dealers in Nantong dealer alliance withdrew. At the same time, compared with competitors in the same industry, Lifan Automobile lacks more advantageous channel resources and operation strategies.
development strategy
"Innovation, export and credibility" has always been Lifan's business philosophy. Since 2006, Lifan's first car, the 520, was listed in the global market, and Lifan began to enter overseas markets with this car.
In just a few years from 2007 to 20 13, the export volume of lifan automobile increased from 4,990 to nearly 60,000, with a growth rate of 1000%, and lifan automobile made great strides in overseas markets. In the next two years, Lifan's annual export target will exceed 654.38+million vehicles, maintaining an annual growth rate of 20% to 30%.
It is understood that Lifan Motor has set a strategic goal of exporting 80,000 vehicles in 20 14. Through continuous export, we will seize the opportunity to break through the overseas big market, consolidate and expand the existing market with rapid and timely market response and market strategy, and realize the further development of overseas markets. More than 500 network "export leaders" from seven overseas factories around the world continue to lead.
Reference to the above content: Baidu Encyclopedia-Lifan Automobile