Guizhou tongjitang Pharmaceutical Co., Ltd. is a high-tech private enterprise integrating scientific research, production, sales and planting, with total assets of 654.38 billion yuan and share capital of 39.76 million shares. Pharmaceutical factories (hereinafter referred to as Xiuwen Factory and Xiaohe Factory) have been established in xiuwen county and xiaohe district, Guizhou, with more than 2,000 employees, and about 40% of them are professional technicians with college education or above. In addition, the company also established Guizhou tongjitang Pharmaceutical Circulation Co., Ltd., Guizhou tongjitang Chinese Herbal Pieces Co., Ltd., Guizhou tongjitang Culture Communication Company, Guizhou tongjitang Pharmacy Chain Co., Ltd., and controlled Anhui Fang Jing and Qinghai plante Pharmaceutical Company. Only Xiuwen Factory covers an area of 20,000 square meters, with an annual output of 600 million capsules, 600 million tablets and 65.438+0.44 million packets of granules. 1 1 GMP certification production line can produce capsules, tablets, granules, lozenges, syrups, tinctures, oral liquids, ointments, etc. 12 dosage forms. Xianlinggubao tablets/capsules are the main varieties of tongjitang pharmaceutical industry. Xianlinggubao tablets/capsules are developed according to the theory of "kidney governing bone" and other Chinese medicine. After decades of clinical trials, Xianlinggubao tablets have the unique effect of "promoting calcium absorption". Xianlinggubao tablets can nourish the liver and kidney, promote the absorption of calcium, strengthen the bones of middle-aged and elderly people, and solve the big problems of backache and leg cramps of middle-aged and elderly people.
20 1 1 year, tongjitang pharmaceutical company hired Mei Cheng marketing consulting company, a well-known domestic consulting company, to study the brand positioning of Xianlinggubao tablets, integrate marketing resources around the new positioning, determine the appeal point of "helping calcium absorption", and carry out large-scale promotion in key cities. In 20 12 years, the sales volume of Xianling Gubao tablets and capsules in tongjitang, Guizhou Province has successfully exceeded 10 billion.