With the disappearance of low-cost expansion advantages of domestic enterprises, a new era of international competition is coming. How does Kaiyuan Group, which has established the main position of fertilizer industry, consolidate and realize sustainable operation? Zhao Sijian's keen thinking has once again taken a step forward. He defined the orientation of "one industry is the main industry, with moderate diversification", and used the profits of fertilizer to drive the development of related industries, and finally fed back the main business of fertilizer.
In order to avoid the dispersion of resources, Zhao Sijian decided to concentrate on the production of three main chemical fertilizers: nitrogen, phosphorus and potassium, so as to realize the extension of resources and energy as the upstream and downstream of the industrial chain and form the support point of the main industry. He quickly took control of coal resources, obtained the right to exploit high-quality anthracite with an area of 18.6 square kilometers and a reserve of more than 20 million tons in Ningxia, where Fengyou Chemical, the core production enterprise of the group, was located, and established Ningxia Kaicheng Industrial Co., Ltd. to manage the rational development and utilization of coal mines. He also established Sichuan Yin Di Industrial Co., Ltd., mainly developing phosphate ore, potash ore and nonferrous metal ore. At the same time, the cogeneration project is started, and the waste heat and steam generated by power generation are recovered for ammonia synthesis and urea production, saving resources and reducing costs. In order to build an economical enterprise, he also thought of resource regeneration. He personally discussed new energy issues with overseas experts and doctors many times and began to develop new energy sources. In the first half of 2006, he founded Jinjiang Real Estate Company in Chengdu and invested heavily in real estate in Sichuan and Chongqing.
At this point, Kaiyuan Group takes chemical industry as its main business, forming a moderate diversified business pattern supported by mineral resources, new energy and real estate. Once Kaiyuan is listed in South Korea in September next year, the financing amount of about 700 million yuan will make it even more powerful. Kaiyuan is expected to become the first China enterprise to be listed on the Korean Stock Exchange.
Ideas determine the way of thinking and the way out. The novelty and difference of ideas and unique vision can "turn decay into magic" and also explain the miracle of Kaiyuan today.