Lu's history

1837 Europe under the influence of the industrial revolution, science and technology developed rapidly and the society was full of excitement. That year, Louis Vuitton, who grew up in the countryside of Paris, was only 16 years old and left home hopefully for Paris.

His first job in Paris was as an apprentice packer, specializing in packing and transporting long-distance luggage for nobles. Because the traffic at that time was dominated by carriages and ships, it took a long time to travel and stayed in the local area for weeks or even months. Because the nobles need to attend dinners, picnics, sports and other activities, there are countless clothing accessories, and the strapping workers are responsible for delivering these luggage safely to their destinations. They are very particular about professional strapping techniques. Louis Vuitton learned the tricks of packaging, gradually became a famous leader of the upper class, and was elected as the full-time binder of the Queen, and then entered the upper class.

1854, Louis Vuitton opened the world's first bag shop in Paris, and in the same year, it launched the Torianon suitcase. This suitcase is made of wooden rectangular frame and hardwood board, and the surface is covered with a layer of original cloth, which is light and beautiful and widely loved by people. At that time, the mode of travel also changed rapidly from carriage to railway. In order to comply with this trend, Louis Vuitton changed the upper part of Torianon's suitcase into a flat shape, making it suitable for train loading.

1858 developed a suitcase with beige and brown stripes, which is very popular, so it is necessary to expand all production equipment. Louis Vuitton finally decided to build a factory specializing in manufacturing hard suitcases in Anielu, which has continued to this day and has now become a living museum in the leather industry.

When the railway gradually developed, travel became popular, which proved that Lu's luggage was durable. After careful evaluation, the first overseas branch was opened in London on 1885, with the eldest son George? Louis Vuitton is in charge. He adopted a new Fang Gezi pattern in 1888, and adopted "L. Vuitton depository" as the registered trademark of LV.

Four years later, Louis Vuitton died, George? Louis Vuitton inherited the family business. Under his leadership, Lu's sales network has successfully expanded to all parts of the world. Since 1898, we have set up agents in North and South America, India and Asia respectively, and moved our head office and headquarters to the Champs Elysé es, becoming the largest travel leather goods store in the world. Then George was succeeded by his eldest son, caston? Louis Vuitton. At 1954, which coincides with the centenary of its establishment, caston moved its store to Malsot Road, which specializes in selling high-quality goods. This is the world-famous LV flagship store.

Caston devoted all his efforts to the development of leather materials. Finally, in 1959, Egyptian cotton canvas was specially treated and became a very strong and elastic material. Later, handbags, shopping bags and small wallets were introduced one after another. Since then, a factory specializing in manufacturing light bags has been set up near Lyon, and LV leather goods stores have been added all over the world.

Louis Vuitton, founded in 134, insists on high-quality plant-treated leather, hard bronze buttons and firm stitching, which has become the unchangeable principle of LV brand.