Two breakthroughs: the brand-new coating material is the latest scientific research achievement of internationally renowned experts studying in the United States; The brand-new coating technology makes the nutrient release rate conform to the law of crop fertilizer demand and reach the world leading level. Five patents: invention of high-pressure airflow rapid heating thermostat, invention of tubular multi-layer urea, sulfur rapid melter, recycled thermoplastic resin as coating material of degradation film, and modified epoxy resin coated controlled-release fertilizer with sprayed urea as base coating. These five patented technologies have reduced costs, reduced pollution, improved product stability, and added new varieties to the controlled release fertilizer family.
Secondly, through the establishment of controlled release fertilizer base, the support system of "scale production experts" is established.
Founded in August, 2000, Wolf Company is the most powerful controlled release fertilizer manufacturer under Jin Zhengda Group, and the first chemical fertilizer enterprise in China with Russian joint venture. The total assets of the group are 654.38 billion yuan and there are more than 3,000 employees. In 2007, the sales revenue was 2.6 billion yuan, and the annual production capacity of chemical fertilizer was 65.438+600,000 tons, of which the annual production capacity of controlled release fertilizer was nearly one million tons, making it the largest production base of controlled release fertilizer in Asia. On June 5438+065438+ 10, 2006, the group established the innovative science and technology support plan base of new high-efficiency fertilizer of the Ministry of Science and Technology, which aroused strong response from the industry with the world-leading controlled release fertilizer technology, established the leading position in the industry, and created a good environment for the rapid development of Wolf Company.
Third, through honest marketing, build a "marketing expert" support system.
Wolf Company adheres to the business philosophy of "honesty, innovation, responsibility and win * * * *", and relies on high-end scientific research technology and high-quality product quality, which has won unanimous praise from users at home and abroad. Its fertilizer products have successively won the honorary titles of "National Inspection-free Products" and "National Consumers' Assured Brand". Wolf Company conscientiously implemented the spirit of "Central No.1 Document" and relevant documents of the Ministry of Agriculture, and increased the promotion of controlled release fertilizer products and the popularization of controlled release fertilizer knowledge. Song Dandan, a famous comedian, was hired to speak for wolf products, and the celebrity effect was used to expand the popularity of controlled release fertilizers. The huge advertising support of CCTV and provincial satellite TV, as well as the promotion of well-known domestic agricultural media such as Agricultural Materials Guide, have become an important communication platform for the promotion of Wolff's controlled release fertilizer. On June 5438+ 10, 2008, the first national lecture hall on the popularization of controlled release fertilizers was officially launched, and 9 lectures have been successfully held, aiming at popularizing scientific fertilization knowledge and promoting the development of agriculture, rural areas and farmers.
Fourthly, the supporting system of "agrochemical service experts" is established through soil testing and formula fertilization.
Wolf Company has the most powerful agrochemical service team in China, with an agrochemical service center in Jinan, customized the systematic agrochemical service process and standard mode, hired professional agrotechnicians to sort out and edit professional books, equipped with professional agrotechnical testing equipment, and vigorously popularized the concept of scientific fertilization of formula fertilization to improve farmers' fertilization level. At the same time, cooperate with the national agricultural extension department to establish a national database of typical soil nutrient abundance and deficiency, and provide technical support for farmers to apply fertilizer scientifically and reasonably. By recommending effective service means and measures such as fertilization, technical consultation, agrochemical training and demonstration, we can help farmers increase production, income and efficiency.
Fifth, popularize controlled release fertilizer products and establish a "crop nutrition expert" support system.
Wolff's unique high-tech intelligent protective coating technology can ensure that nutrients are not lost and wasted. The fertilizer can release nutrients synchronously according to the needs of crops, and can be supplemented at any time when it is short of fertilizer. The unique nutritional formula can meet the nutritional needs of most crops. The application of this fertilizer can reduce the number of topdressing, and once a season can meet the needs of the whole growth period of crops.
Sixth, through the concept of promoting agriculture through science and technology, we should build a support system of "farmers become rich experts"
Wolf Company takes "helping farmers to increase their income and promoting agricultural development" as its own responsibility, and constantly innovates and breaks through in the field of fertilizers, striving to become a first-class and world-renowned fertilizer supplier in China. Wolff controlled release fertilizer is rich in nutrition, and its utilization rate can be doubled compared with that of ordinary compound fertilizer. The results show that compared with common compound fertilizer, Wolff controlled release fertilizer can still ensure high yield with a reduction of 20%. Applying Wolff controlled release fertilizer can save about 23 yuan and 25 yuan per mu for grain crops in field and about 228 yuan and 75 yuan per mu for greenhouse crops. With the same investment, the effect of increasing production is obvious, which plays an important role in increasing farmers' production and income and is a right-hand man for farmers to get rich.