Focus: production type.
Performance: sewing group (second brigade) of Shanjing Village, Baimao Township, Changshu County; Shanjing Village Clothing Factory; Baimao down clothing factory
Overview: Bosideng's predecessor was a village-run sewing group established by 1976. It started from scratch with 8 sewing machines,1/farmer. In a tough environment, entrepreneurs shouted the slogan of "strive for the first" and made a living with honesty, hard work, unity and pragmatism. Time: 1992-1999
Focus: Focus on product innovation.
Results: The fashion revolution produced 680,000 pieces and sold 620,000 pieces. Bosideng brand sales won the championship.
Overview: 1994 After the enterprise restructuring was completed, Bosideng determined the leading position of scientific management in the enterprise. 1995 introduces fashionable design concept into down jacket industry, and changes down jacket from "thick, swollen and heavy" to "light, beautiful and thin", leading the consumption trend of leisure, fashion and sports in winter and stepping into the fast lane of development. Time: 2000-2006
Focus: brand management is the main factor.
Results: Bosideng was certified as a "well-known trademark in China".
Summary: With the rapid development of enterprises, Bosideng further emphasized the values of "loyalty" and "team", promoted "innovation" to an unprecedented height, comprehensively promoted product innovation, marketing innovation, management innovation, technological innovation and production innovation, and put forward the enterprise spirit of "pursuing Excellence and never being satisfied" and corporate vision of "creating world famous brands and promoting national ambitions". Time: 2007-present
Focus: international operation
Overview: In September 2007, Bosideng down jacket won the title of "China World Famous Brand Product". Subsequently, in line with the development strategy of "four seasons, internationalization and multi-branding", the company determined the corporate mission of "creating a century-old brand and building a century-old enterprise" and "making people's lives better".