On the evening of July 25th, the band "China Blue", the fourth TV show of the 60th anniversary large-scale concert of Pepsi Group, was staged in Zhejiang Satellite TV. Xu Zhiwei, chief marketing officer of PepsiCo Greater China (Beverage), announced the establishment of Qunyin Culture and Entertainment Co., Ltd. in cooperation with Ye Zhanhua, CEO of East Asia Records (Group) Co., Ltd., Zhao Chenhao, President of Global Thermal Brothers Audiovisual Culture Communication Co., Ltd. and Chen Shaoqi, Managing Director of Beijing Hongchuang Culture Communication Co., Ltd.
Xu Zhiwei, chief marketing officer of PepsiCo Greater China (Beverage), said that the newly established company will provide the participating bands with the best music production, the most professional artist management, performance and advertising opportunities, so that they can develop in all directions on the road of music. Xu Zhiwei revealed that the new company will be managed by Ye Zhanhua, Chen Shaoqi and Zhao Chenhao, who will provide excellent music services for Pepsi.
Ye Zhanhua, CEO of East Asia Records (Group) Co., Ltd. admitted that the new company is very different from traditional record companies. "We choose the best band first, and then we have brand sponsorship. This practice is different from that of many record companies. I am confident in this cooperation, because many bands are becoming more and more popular on TV and the Internet through competitions. I think a good band will stand out after the show. "
Zhao Chenhao, president of Global Thermal Brothers Audio-visual Culture Communication Co., Ltd. said: Nowadays, pop music needs a lot of band elements to join, and the band audition of Pepsi Group music just fills the gap that domestic good bands have no packaging. If we can dig out better bands in the new generation, Global Thermal Brothers Audiovisual Association will strongly support such activities.
Chen Shaoqi, managing director of Beijing Hongchuang Culture Communication Co., Ltd. said, "It is the first time in 25 years that a brand has invested so much money to promote band culture in this industry. The new company is different from the company that the previous draft players signed. We are directly sponsored by the brand. All these require great determination, commitment and effort. I think it will be a great challenge to break through the effects achieved by traditional record companies. "