1930, the two companies merged into McCann-Eriksson (now full name McCann Company).
1960, McCann-Eriksson became a joint-stock company under the leadership of Marion Harper Jr Jr. The company was renamed Interpublic (IPG) and listed on 197 1 The next step for IPG is to find a suitable acquisition target, and Lingshi became the first prey.
1928, Unilever-Lintas (leveraged international advertising service) advertising company was established. Frank Lowe founded Lowe Group in London on 198 1, which was acquired by IPG on 1990. 1999，Lowe & amp； Partners merged with Lintas; In 2000, it was renamed as Low Lintas &; Global partners; In June 2002, it was renamed Lowe &; Global partner (rich).
In March of 20001year, after some competition with Hawass, IPG acquired Zhenbei Communication Group for $2 1 billion. FCB (Meg), one of the veterans in the world advertising history, was officially brought into the account of IPG.
Now Interpublic Group has become one of the largest advertising communication groups in the world, and together with Onicomm, WPP, Publicis Group and Dentsu, it is one of the top five advertising giants in the world.
1) McCann's growth
1902, Alfred W. Eriksson was founded; 19 1 1 year, founded H.K. McCann; 1930, the two companies merged into McCann-Eriksson (now full name McCann Company). 1960, McCann Eriksson became a joint-stock company under the leadership of Marion Harper Jr, who ranked second in the 20th century advertising hall of fame of Advertising Times. The company was renamed Interpublic(IPG) and listed on 197 1 The next step for IPG is to find a suitable acquisition target, and Lingshi became the first prey.
2) Collect Lingshi
1928, Unilever-Lintas (leveraged international advertising service) advertising company was established. Frank Lowe founded Lowe Group in London on 198 1, which was acquired by IPG on 1990. 1999，Lowe & amp； Partners merged with Lintas; In 2000, it was renamed as Low Lintas &; Global partners; In June 2002, it was renamed Lowe &; Global partner (rich).
3) Acquisition of Megabox (FCB)
Meg's predecessor & Lord; Thomas was founded in Chicago on 1873. 1909, Hopkins, the representative of advertising school, joined L&; t . 1943，L &； T was renamed Foote, Cone &；; Belding (FCB). 1963, FCB is listed on NYSE, becoming the third largest listed advertising company in the world.
From 65438 to 0990, FCB began to form an alliance with Publicis. Bruce Mei Sen, the company's president, reformed the company and actively made acquisitions and mergers. 1994, FCB was transformed into a joint-stock company, and on this basis, Zhenbei Communication Company was established. After two years of court battle, FCB terminated its alliance with Publicis because it was discovered that Publicis was trying to buy FCB. 1September, 1999, Zhenbei merged with Beauzels, a competitor of FCB (later closed by IPG), Jacobs and ——BSMG, a public relations company in Beauzels. However, FCB lost Mazda due to the conflict with Crance Le Automobile Company represented by Beauzels.
In March of 20001year, after some competition with Hawass, IPG acquired Zhenbei Communication Group for $2 1 billion. FCB, one of the veterans in the world advertising history, was officially brought into the account of IPG.