Beijing JFUnited Consulting Co., Ltd.' s latest survey report, 2008 Mainland Security Screen Market Survey Report, shows that in recent one or two years, more and more enterprises have begun to pay attention to the security screen market, and many foreign-funded enterprises have increased their promotion efforts in the mainland, set up promotion agencies in China, and introduced key products to the mainland market for promotion. At the same time, many domestic small and medium-sized enterprises in Chinese mainland have begun to set foot in this field, and their sales have increased several times in just a few years. In 2007-2008, the market share of safety light curtain in Chinese mainland was close to 220 million yuan, the sales volume was close to 80,000 sets, and the market scale increased by 32.3% year-on-year. The top ten companies are Xie Ke, Keli, Omron (including STI), Lane, Riyan, Ante, Xinsuo, Yangming, Pirc and Xie An. The market share of the top three enterprises accounted for 3 1.2% of the total market, which was lower than the market concentration in 2006-2007. The vast majority of foreign brands of safety light curtain products are still mainly imported, and production lines will not be introduced to the mainland in the short term. By the end of 2008, the total number of foreign-funded competitive enterprises in the mainland security screen market has reached about 50, among which European and American brands occupy the high-end market with the highest price; Japanese, Korean and Italian brands mainly occupy the mid-end market, and the price is at the mid-end; Domestic enterprises mainly participate in the competition in the low-end market, and the price is lower. There are obvious price differences among brands in the market. Take the comparison of average prices of domestic enterprises in China and the Mainland as an example. Generally, the average price difference between products with the same safety level and high protection level is maintained at 3-5 times. JFUnited stressed in the report that due to the late start of the mainland security light curtain; The terminal application industry as a whole is relatively backward; The security awareness of end users is weak; Due to the lack of mandatory regulations in the field of industrial safety, the mainland safety light curtain market has the following characteristics:
1. At present, brand factor is one of the important factors in the industry competition of safety light curtain market. An enterprise with strong brand influence means taking the initiative in the competition. For example, brands such as SmithKline and Keliyuan are in the leading position in the industry because of their early entry into the industry and high brand awareness. It is difficult for other enterprises to shake their position in the short term. At the same time, the price is another important factor that affects the buying customers. Judging from the bidding results of terminal market procurement, under the same product performance conditions, price becomes the key factor to win. Many new enterprises entering the safety light curtain market also penetrate the market mainly by reducing the price strategy.
2. Most of the safety light curtains used in the mainland market are products of Grade 2 or below, including some products such as area sensors or photoelectric switches. The actual ratio of Grade 2 and Grade 4 products is close to 9:1; In this context, European and American brands have also adjusted their product strategies and increased the introduction of second-class products with relatively high prices, which have achieved good results in the market. Such as Schick C2000 series safety light curtain and Bonner's EZ-SCREEN series safety light curtain.
3. According to the resolution of applied products, products with the size of 30MM and above account for 87% of the market. Among them, safety light curtain products with resolution of 30MM (optical axis spacing of 20MM) and resolution of 50MM (optical axis spacing of 40MM) are the most concentrated.
4. At present, in the safety light curtain market, 7 1% products are used for mechanical point protection, and 29% products are used for channel entrance and dangerous surrounding area protection. From the market performance of competitors, European and American enterprises mainly promote safety light curtains through engineering projects, which are mainly used in automobile industry, packaging industry and rubber and plastic industry for the protection of entrances and exits or dangerous areas; Japanese, Korean, Taiwan Province and mainland enterprises mainly cooperate with mainland machinery and equipment manufacturers to carry out business, while focusing on developing the aftermarket of spare parts and machinery and equipment.
5. Compared with developed countries in Europe and America, the application field of safety light curtain products in Chinese mainland is relatively narrow. At present, they are mainly used in automobile industry, packaging industry, electronics industry, rubber and plastic industry. Among them, automobile industry, rubber and plastics industry and electronics industry are key application industries, with sales accounting for 67% of the total scale and supporting quantity accounting for 62% of the total sales. Automobile manufacturing industry is the industry with the most foreign brand products, and electronics manufacturing industry is the industry with the most domestic brand products.
6. From the application of terminal equipment, safety light curtain products are mainly used in forging machinery and injection molding machinery, accounting for more than 70% of the total application, of which forging machinery accounts for 80%, bending machine accounts for 10%, shearing machine accounts for 8% and metal cutting accounts for 2%. Injection molding machinery is mainly used for vertical injection molding machinery.
7. From the perspective of terminal purchasing customers, among the machinery and equipment manufacturers, key well-known manufacturers, such as Liyang Group and Wuxi Forging, generally purchase 800 sets-1000 sets per year; Mainly used for 45-200 tons export oil press. Other mechanical equipment manufacturers generally purchase less than 100 sets every year. Automobile manufacturers generally keep the purchase volume of a single project between 50-400 units. For customers who are generally used to update spare parts of mechanical equipment, the single purchase quantity is kept below 30 sets.
In 2008, the sales of major safety light curtain manufacturers in Chinese mainland increased steadily. Relevant governments and associations have formally formulated safety standards and regulations for mechanical equipment and applications, and will launch a trial version in due course. Leading foreign-funded enterprises, such as Sheikh, Omron, Pirc, etc., have increased the promotion of industrial safety concepts and product application knowledge in future potential industries such as textile industry, elevator industry, printing industry and packaging industry. Domestic enterprises strengthen product research and development and promotion in new fields. For example, Keli 20 13 officially passed the TUV certification of European standard level 4 products with independent property rights. It indicates that the technical level of safety light curtain of domestic national brands has completely reached the international advanced level. New foreign-funded enterprises, such as Siemens, Schneider, Smythe, Bernstein, Ke Rui, Riau, etc. , is stepping up the integration of resources, development channels, expand the market. The safety light curtain market is entering a stage of high concern and rapid development.
JFUnited believes that the mainland security light curtain has initially formed a certain market scale with great development potential, and the market is changing from the introduction period to the growth period. In the next few years, a large number of new enterprises will emerge in the industry, the overall product price of the industry will be further reduced, the competition in the industry market segments will be more intense, the products in different applications will be more diversified, and manufacturers with the overall solution capabilities of products, technology, consulting and service will gradually devour the market share of manufacturers selling safety light curtain products. The application fields of products have gradually expanded from the relatively narrow automobile industry, rubber and plastic industry and electronic industry to more fields. There will be positive competition between foreign brands and domestic brands in some market segments, and the overall safety light curtain market will maintain an annual growth rate of more than 30%. In 20 10, the market scale will reach at least 600 million yuan.