1. investment background: in 20 19, Ctrip invested in the establishment of tourism MCN to recruit KOL, a tourist incubation platform.
2. Content creation: Since 2022, Ctrip has increased its efforts in content, and put high-quality graphics, videos and live broadcasts into Ctrip community and various products.
3. Brand cooperation: Ctrip cooperates with well-known tourism brands at home and abroad to create a tourism ip and provide case-based marketing services for tourism brands.