199 1, Xiaobawang Electronic Industry Company was established. Three years later, it was officially named Zhongshan Wang Ba Electronic Industry Company. 1994, Duan Yongping proposed to the group company to carry out the shareholding system reform of Xiaobawang, which was not passed.
1September 1995 18, he went to dongguan to establish bbk electronics co., ltd. at that time, many people were not optimistic about his choice, but fate seemed to care for him in particular. He jumped into the company and soon made BBK climb higher and higher. Now it has become a well-known brand in industries such as cordless telephone, VCD and educational electronic products in China.
1999 and 2000, BBK won the title of CCTV advertisement twice.
From 65438 to 0999, Duan Yongping was rated as one of the 20 Millennium industry leaders in Asia by Asia Weekly for his "clear vision and innovative ability".
The key to Duan Yongping's success
1. investment success: Duan Yongping has also achieved remarkable success in the investment field. He has invested in many well-known companies, including Netease, JD.COM, Tencent and Meituan. His investment strategy focuses on long-term holding and value investment, which earned him the reputation of "China Buffett" in the investment field.
2. Brand and marketing innovation: Duan Yongping has unique views on brand building and marketing strategy. By placing advertisements on CCTV, he successfully increased the market share of his products and created an influential brand image.
3. Corporate culture and values: Duan Yongping pays attention to the shaping of corporate culture and values. He advocates the business philosophy of "duty" and emphasizes that enterprises should focus on doing the right thing instead of pursuing short-term interests.
4. Social responsibility and charity: Duan Yongping also actively participated in social responsibility activities, and his enterprise made contributions to education and poverty alleviation, which reflected his sense of social responsibility.
The above contents refer to Baidu Encyclopedia-Duan Yongping.