The earliest people engaged in tablet industry basically transferred from MP3 and MP4. In everyone's view, the so-called MID is just a large MP4, so people in the mobile phone industry, portable DVD industry and so on didn't mean to come in at that time. Then, as one of the important original chip manufacturers in the MP3 and MP4 era, Telechips entered the tablet computer stage.
At the beginning of 20 10, the IPAD was just released. At that time, the tablet industry was still in a state of chaos. Yi Dao Digital, which is now known to people in the industry, is actually famous for making a tablet computer based on Telechips platform in 20 10. After that, many people followed suit, including Pinnet, the most influential solution provider in the white-brand market, 20 1 1 in the first half of the year, and they were still tossing Telechips.
Telechips made a good start based on the advantages of chips, but after all, it is a Korean company with poor local service. The chips launched by 20 1 1 have many problems. With the rise of local chips such as Ruixinwei and Quan Zhi, they have completely declined.
By 20 12, except that Yiguang (once the largest and most influential solution provider in the tablet industry under MTK platform) produced hundreds of tablets with KTechips architecture, Saiwei Tianchuang, the largest solution provider of Infront Micro, tossed the Telechips solution, and added some TV encryption dogs in the same period, it was gone.
2. Freescale
Sigmatel, one of the chip overlords in MP3 and MP4 era, was acquired by Freescale, and Freescale also entered the tablet market. But after all, it is an American company with poor local service and high chip price. By the second half of 20 1 1, basically no sound was heard. The last time I remember it was in the first half of 20 12, a friend told him that he still had 8K Freescale chips in stock, 10USD/PC, but it was difficult to clear the position.
3. Titanium
Ti is also an American chip giant. As the original chip manufacturer, I should not have thought about entering the tablet market, but there are still some good people who have made some plans based on the Ti platform, which has little impact, so I will skip it.
4. NVIDIA
NVIDIA may not be clear to you, but when it comes to NVIDIA, you should remember it. Chip specifications are high, research and development are difficult, and the pursuit of profit has always taken a high route. In the brand market, we have close cooperation with Xiaomi. In the white tablet market, the largest and most influential partners, one is Tian, and the other is Tian, are all factories with strong scale and strength. Unfortunately, one family ran away owing billions, and the other closed down last year. As the original chip manufacturer, NVIDIA has done little in the white-label tablet market.
5. Samsung Electronics
Samsung itself is so powerful that the white-label tablet market seems to have never seen it. Based on the internal relationship with Samsung, someone developed a scheme based on Samsung PV2 10. Among them, Mesada and Youjian Hengtian are the most representative companies. Mercedes-Benz used to be very famous in the field of car navigation, and the company was also very big. However, the solution based on Samsung platform has not been mass-produced. Instead, another small company, Youjian Hengtian, started with a Samsung development board. 20 1 1 In March and April of the first half of the year, it took the lead in launching the first mass production scheme based on cortex A8 architecture in the white brand market, using capacitive touch screen. (Now the configuration is higher, quad-core, 5 12MB, 4GB, only about 70). After that, there are some news about Samsung's scheme from time to time, but basically, it has no impact.
It's the following:
6. Zheng Jun&; Huaxinfei
As an established local chip manufacturer, Zheng Jun should be known to everyone. However, in the field of deep electric flat panel, Jun Zheng's voice is rarely heard, but Hua Xinfei has been contacted by everyone more or less. According to the data in Baidu Encyclopedia, the relationship between Jun Zheng and Hua Xinfei is that Hua Xinfei is a system solution, and he uses Jun Zheng's SOC chip, which is easy to understand. Like Telechips, Jun Zheng, who came from MP3 and MP4 era, also seized the opportunity at 20 10 and made some achievements. 20 12 With the intensification of competition, both Hua Xinfei and Hua Xinfei quickly faded out of everyone's field of vision.
Now Zheng Jun is turning to wearable devices, such as inWatch, Shell, Tuman, including Wang Pin's Yilian Huitong and so on. They are all developing smart watches based on Zheng Jun platform, and they have made a good start. I hope they can go well in the future!
7. Marvell
Many people may really know marvell based on this exhibition in Hong Kong. In fact, as early as the second half of 20 10, there was a tablet scheme based on marvell platform. At that time, my company and a Guangzhou company developed a tablet computer for Great Wall Group. Unfortunately, there were many problems, and finally only a few hundred sets were produced, and there was no sound at the back. Then two years later, on 20 14, we made another toss, and together with Sangl, we produced a 4G tablet for Onda (the scheme may be made by a billion channels), but it still didn't work. The lowest bid for this year's 7-inch 1+8GB configuration in Hong Kong is $44.9. Is it a helpless move or a final struggle?
8. An Kai
This is a company in Guangzhou, which most people may not know. At the end of 20 10, our company just released a 200K 7-inch notebook computer based on VIA 8505. At this time, customers just need to reduce costs, and at this time, people in An Kai just found out. I copied via's model, but it was a pity that there were many problems and I ended up with nothing.
9. Zhongxingwei
This company used to be famous in the white label market. In 20 1 1 year, the cortex-A8 architecture chip VC0882 was first introduced, which was earlier than Quan Zhi. Its solution providers, mainly exploring technology, are still active in the field of tablet computers. It is said that Pinpin.com's boss once looked for Zhongxing Micro, hoping to cooperate, but was ruthlessly rejected. Later development seems to confirm the widely circulated joke about Ma Yun-"You ignore me today, and I will make you unattainable tomorrow"!
Later, in the process of Quan Zhi's rapid rise, Zhongxing Micro declined completely. The last time I heard about zhongxingwei, I was at an integrator. The boss there told me that ZTE micro VC0882 is still in stock, and there are ready-made Q88 and 86V solutions, and the price is very advantageous. Let's help push. I laughed at that time.
The following is a scheme based on VC0882, which imitates the model of Youjian Hengtian:
10. National Executive Committee
NEC, also known as renesas. Japanese companies, the local service is worse, chip development is more difficult, and ordinary companies can't do it. Its largest solution provider, Zero Distance, was once in the limelight, but in the end it was submerged in the torrent of white cards.
1 1. New coastline
With a good government background, I have been exhibiting in various places in recent years, but no mature products have been put on the market. Until 20 12, the dual-core A9 chip-NS115 finally came out, and its biggest solution provider was the aforementioned "zero distance". Due to the defects of the chip itself and the wrong market strategy, it is basically not popular. So I changed the TV dongle, and I could hear the sound in the market, but not much.
After that, the "zero distance" disappeared, and then by the end of 20 13, it was rumored that the new coastline NS 1 15 still had about 3k in stock. In order to clean up, Thailand's flat education project invited several factories to bid, and won two bids-Morningstar and Dongguan Haoqun, one of which shipped smoothly and the other.
The only thing left in everyone's mind now may be the following TV encryption dog.
12. Lian Xin
This is a subsidiary of Datang Telecom, which mainly promotes communication chips based on TD-SCDMA and TDD. Previously, we cooperated with China Kulian in low-end smart phones. In 20 13, a grand new product launch conference was held in Shenzhen, trying to push mobile phone chips into the tablet field. I left with a smile. Don't understand the market, come in blindly. How can I have a chance?
The last time I saw a friend in Lian Xin was in 20 14. Perhaps because of the inventory pressure, they took a 4-core 3G chip LC 19 13 as a 2G chip, which seemed ridiculous, but there was too much helplessness behind it. We all know that 80-90% of Shenzhen white-label tablet computers are exported overseas, so basically TD-SCDMA can't be used in most countries, so this chip can only be used as a 2G chip overseas.
For Lianxin platform, some well-known solution providers in the deep white brand market, such as Zedi under Ruixinwei and Wensheng under Julius, are all tossing. The latest news is that Vincent has made some good achievements in the field of vehicles.
I hope I can shine again through the cooperation with Xiaomi!
13. Yingfangwei
This is a chip manufacturer in Shanghai. It was successfully listed on the backdoor on 20 14, and it was once in the white-label tablet market. The most famous one is a 10. 1 inch flat plate called "flying touch", which is called "superpad" abroad. Its sales volume ranked first in the tablet category of Amazon website in early March of 20 1 1.
The biggest feature of this model is that it has an oversized RJ45 network cable interface. At that time, the shipper Zhuonis became famous for a while. The influence of this model is very great. Machines based on Quan Zhi, Ruixinwei, amlogic and other platforms emerge one after another, so the "flying touch ten generations" is derived.
The other is a 7-inch flat plate, imitating VIA men's 7 13. However, in the critical period of chip upgrade, many manufacturers accepted this order based on VIA platform, but VIA 8650 was out of stock, and Infront Micro became the best substitute. At the end of 20 12, the shipment in the last February was nearly 1KK, which was very large at that time.
Since then, Infront Micro's chip failures have gradually faded out of the tablet market and later moved to the field of TV boxes. But these two companies, Zhuonis went bankrupt and ran away, and Saiwei Tianchuang and another MTK solution provider, Changjin Hong Xin, merged into "Huaqiang Dingzun" and declined.
14.Amlogic
Speaking of Amlogic, that is, Chen Jing, everyone should know that there has been quite a storm in the white flat panel market in Shenzhen. Single-core A9 chip M3, dual-core A9 chip M6 and low-cost dual-core chip MXL/MXS are the first in the industry, but they all ended in tragedy. They saw the trend, but perhaps because the decision-making level was in the United States, there was no strong and correct market strategy from beginning to end, and finally they couldn't control the trend every time.
Inside the tablet chip, the most tragic hero is this. Now I have left the tablet industry and got stuck in the field of TV boxes. I am exploring the field of TV this year, hoping to make a breakthrough.
15. Holly
It used to be a dark horse in the MP3 era, but due to civil strife, the core employees left their jobs and went out to set up boxchips, which is the predecessor of another super dark horse "Quan Zhi" in the tablet industry. In the tablet industry, the torch power entered too late, and the subsequent market strategy was repeatedly wrong. They only know how to kill low prices. Although they made great efforts to launch 70 13, 7023, 702 1, 7029, 7039 and other chip platforms, they did not achieve any success.
In recent years, my evaluation of them has not changed. "The advantage of torch power is that it dares to kill low prices, but the disadvantage of torch power is that it will only kill low prices." They are now moving to the field of TV boxes and smart wear, hoping to make a comeback.
16. Adopted
As a former tablet industry overlord, VIA's departure can't help but make people feel embarrassed. In 20 10, small notebooks based on VIA platform were produced very well. In 20 12, their shipments should also account for 60% of the whole white-label market. In the early days, VIA's turnkey scheme directly connected with the factory, allowing the factory to ship quickly and was a great success. However, it is this model that makes VIA have few powerful solution providers. In the end, in the delay of chip upgrading, under the background that customers demand higher quality, more beautiful appearance and richer product types, they completely ruined their own tablet road.
No matter how powerful the boss is, he needs the support and help of a group of brothers behind him, otherwise he can only speak by himself and will never succeed. Looking back, it is vivid, and it is a heroic ending for chip players in the tablet field.
Looking around, there are countless seas of blood, pulling out dragons and killing dragons. On the battlefield in blood shed, the remaining chip soldiers don't know where to go.
The Yangtze River flows eastward, and the waves wash away heroes. Success or failure turns empty, the monument is still there, and the sunset is several degrees.
For those chip manufacturers who have gone with the wind, in the past few years, day and night, you have carried our dreams and pinned our hopes, but failed to realize the glory we once dreamed of. Let it all go with the wind!
Looking forward to you, looking forward to us, looking forward to all of you, in their new fields, can shine again!
The road ahead is not far, and hope is just around the corner. .......