1. Enhance brand influence: Using the trademarks of affiliated companies can expand the exposure of trademarks, improve brand awareness, and then increase consumers' awareness and trust in brands.
2. Expand market share: Franchisees can use the trademark of the enterprise to promote the brand to more markets and fields, expand the market share of the brand, and increase sales and profits.
3. Strengthen partnership: By authorizing affiliated units to use the trademark of this enterprise, we can establish a closer partnership, promote brand development and market expansion, and achieve mutual benefit and win-win results.