12/ 13 autumn/winter women's clothing launch conference10 June 19, Jiangsu Wool Textile Co., Ltd. and designer Yan Yan Yan, who signed a contract with China Fashion Alliance, brought 12/ 13 autumn/winter women's clothing launch conference in Zhongshan Park. The second hand in hand, two years of running-in, the two sides have a tacit understanding. From earlier show cooperation to in-depth communication from product research and development to marketing, their combination has become a much-told story for domestic upstream fabric brand dialogue designers.
China designer clothing brand, if it was released for the first time last year, Yan Ming felt that cooperating with a fabric brand like Mao Dan could bring creativity to the extreme with less constraints. After two years of communication with Mao Dan and even in-depth research and development of Mao Dan products, Yan Ming's understanding of fabrics has already surpassed the early stage of being only a creative carrier, and regards fabric design and end product design as an inseparable whole. "For fashion designers, it is a wonderful process to participate in the design and development of fabrics, just like a mother is experiencing the happiness of her child from pregnancy to childbirth," Yan Yan described her feelings. This kind of experience is actually what many domestic clothing brands and their designers have been longing for. Many brands, including Li Lang and Ba Jin, have also started directional development cooperation with domestic high-quality fabric brands.
Another trend is that the upstream brands themselves extend to the end of the industrial chain, and Mao Dan is an example. In April this year, Mao Dan Fashion Building was completed. It is estimated that by 20 15, the annual production capacity of 3 million sets of clothes will be formed. At the same time, Mao Dan sent employees to famous domestic fashion enterprises or invited technicians from Britain and Italy for training. On the one hand, an R&D center was set up in Shanghai, and domestic and foreign designers were hired to design new fashions for Mao Dan, and an integrated R&D system from fabric development to fashion design was established. The cooperation with Yan Ming is realized through the fashion alliance platform under this background. "For Mao Dan, the value of fashion release is not only to present a fashionable Mao Dan for the industry, customers and consumers, but more importantly, to realize the self-education of employees in the whole process of participation. In the early stage, we cooperated in the research and development of fabrics, participated in model selection, and planned rehearsal programs. " Xu Rongliang, general manager, said that the two-year cooperation has benefited Mao Dan's team a lot, especially in fabric design and clothing design, which has deepened the understanding of fashion. This year's conference will also be led independently by Mao Dan's team.
Fashion elements and creativity have gradually penetrated into the warp and weft of the textile and garment industry from the consumer side and the brand side. Whether Youngor's style goes back from the terminal or Mao Dan's style extends from the upstream, it can be seen that the fashion industry needs to work together, and the three-dimensional pattern of manufacturing brand, terminal brand and even industry brand construction is also the direction of China's fashion industry brand pattern in the future.
background information
Jiangsu Sultan Wool Textile Co., Ltd.-National Worsted Fashion Fabric Development Base
It is a comprehensive enterprise integrating the research and development, marketing, strip dyeing, spinning, weaving, dyeing and finishing and garment production of worsted fabrics and fashion products. It is one of the largest manufacturers of woolen goods in China. The company is headquartered in Lucheng Town, Danyang City, Jiangsu Province, and has offices in Shanghai, Beijing and Guangzhou. Its worsted fabrics and fashions cover major markets such as China, Japan, Europe and the United States, providing customers with the best quality products and the most satisfactory service. In 2006, Jiangsu Sultan Wool was recognized by the National Textile Development Center as a China worsted fashion fabric development base enterprise. In 2008, it became the "China Worsted Fashion Fabric Fashion Trend Publishing Enterprise" of China Textile Association and Textile Product Development Center, and assumed the heavy responsibility of fashion design and development. It is the designated publishing enterprise of China Worsted Fashion Fabric Trend, and now it has become the leading enterprise of China Worsted Fashion Fabric.
Designer: Yan Ming
Born in 1979. I like painting since I was a child. 200 1 Studied fashion design in France, attended the famous Paris Senior Women's Association School, and won the best technical award of the school in 2006 upon graduation. After graduation, he worked for Dior's chief designer John? Gariano's studio, Adeline Andre and other high-end women's clothing companies, internship. In 2008, he returned to China to set up his own design studio: }}} AVEC {{While creating his own works, he provided design services for Chinese and French garment enterprises. Now he lives in Shanghai and commutes between Paris and Shanghai every year.
The designer's ideal female image is independent, confident, intelligent and considerate, strong in heart but very feminine. She doesn't need to show off too much, and she won't listen to other people's advice. She is moderately integrated into the trend, but always keeps a sober self. She is beautiful and elegant, but she doesn't make a vase. Where she exists, her powerful aura can be felt around her. This is a kind of self-confidence, the strength in the bones, and the femininity that women naturally melt everything. These seemingly contradictory adjectives are unified in the female image respected by the brand "Yan Ming". The brand "Strict" and its emphasis on clothing structure and technology originated from the technology and experience of French high-end women's wear, which has been accumulated for a long time in order to increase the possibility of clothing. Every piece of clothing has been carefully scrutinized and meticulously made in order to break through the limits of beauty again. The brand "Yanming" is a completely original design, which is not affected by the market and current fashion. Designer Yan Ming himself lives in Paris and Shanghai and stands at the forefront of fashion. He hopes to bring the latest, best and most personalized design to customers.