Why does Midea have its own logistics company to cooperate with JD.COM? COM？

It can be regarded as the performance of socialized sharing of value chain capabilities. According to the relevant public information, Liu, CEO of the Group, said: Through the intelligent layout in the whole retail industry chain, relying on artificial intelligence and automation technology, a large number of traditional brands have been helped to greatly improve efficiency, reduce costs, and help entities to transform and upgrade. JD.COM is very happy to achieve a win-win situation with the manufacturing industry through strategic cooperation, which has become the new kinetic energy of China's manufacturing industry and promoted the transformation of the national economic structure and the prosperity of the real economy. The two parties will jointly develop products, realize accurate user identification, reach the scene efficiently, improve the conversion rate and enhance the user experience. In terms of data opening, the two sides will cooperate to carry out EDI projects, aiming at improving operational efficiency and reducing costs. Realize reasonable stocking, improve spot rate and sales and inventory data flow. Besides, Midea will make use of JD.COM. COM, all e-commerce platforms can use one plate of goods, thus improving stocking efficiency, reducing losses, improving spot rate and finally achieving scale growth. Fang Hongbo, chairman and president of Midea Group, said at the signing ceremony that the cooperation between Midea and JD.COM can be regarded as the embodiment of socialized sharing of value chain capabilities. JD.COM can provide manufacturing enterprises with help in Internet technology, big data analysis and intelligent cloud platform, and is an ideal strategic partner of Midea, which is actively transforming and upgrading. Midea's huge offline sales channels, especially the county and township markets, can effectively help JD.COM achieve the landing.