1. Positioning of Group Website
Website positioning is very important for the group website production, because the ship is too big to turn around. Website positioning needs to determine website construction strategy, website theme style, website design direction, etc. The later website structure, content and presentation are all around the website positioning.
2, website demand analysis
All websites carry out website demand analysis, because websites without demand will not have users. Demand analysis mainly includes market situation analysis, user demand analysis, enterprise's own situation analysis and competitor analysis.
3. The choice of website domain name and host space.
When making a group website, you need to register the domain name of the website first. Good domain name selection has a great influence on the website. The space of the website can be realized by leasing or purchasing. How much space to choose depends on the actual situation and needs of the website. There are also two kinds of website technology choices. One is the choice of foreground technology, including HTML and CSS, and the background technology includes database languages such as php asp ASP.
4. Website design scheme planning
The design of group websites is also an important part of group websites. It is necessary to plan the style, color matching, size and resolution of the website comprehensively and systematically, and make reasonable planning according to the needs of users and the actual situation of products and services.
5. Website framework planning
The frame structure of the group website is more complicated than the general enterprise website, so we must pay great attention to the planning and typesetting of the frame structure of the group website, and rationally lay out the navigation column, home page content, channel page and content page, especially the planning of the home page. We should put the content that users are most concerned about on the home page, and also fully display the company's certificates and success stories on the home page.
6, website function planning
The function of the website is a magic weapon to retain customers. A fully functional website can bring more users to enterprises. Generally speaking, the functions of websites can be divided into two categories, one is easy for managers to operate, such as website maintenance and content update.
7. Planning of website optimization scheme
Even a well-known group buying website is inseparable from promotion and optimization. Generally speaking, the optimization of group websites only needs to do a good job in the internal optimization of the website, from the title, keywords, description and picture attributes of the webpage. Anchor text, etc. To start the chain construction, we only need to make the group's sub-websites into the form of station groups, and naturally there will be a steady stream of chains entering the group's official website. Shanghai Yongxi can build websites of large group companies.