Product portfolio width, also known as product portfolio width, refers to the number of product lines included in an enterprise's product portfolio. The more product lines, the wider the product portfolio; On the contrary, the breadth of its product portfolio is narrower. For example, department stores operate many product lines. Jewelry has only one product line, and each kind of jewelry is a product item. The product lines operated by professional jewelry enterprises are relatively narrow, and each one is a product line.
1, product combination, usually consisting of multiple product lines. Product line refers to a series of similar products. Product line is a product category, which consists of several different product items with the same function, specification, model and color, and can meet similar needs. Product items refer to the products listed in the enterprise product catalogue.
2. Product (portfolio) width refers to the number of product lines. If a company has detergent, toothpaste, soap, diapers and toilet paper, its width is 5.
3, the length of the production line, the number of products in each production line is called the length of the production line. Of course, if a company has multiple product lines, you can add up the lengths of all product lines to get the total length of the company's product portfolio, and then divide it by the width to get the average product line length of the company.
4. Product (combination) depth. The number of varieties in each product category is called product combination depth. For example, a certain brand of toothpaste has various flavors and fragrances, which constitute the depth of toothpaste.
5. Product lines with different product line relevancy may have a certain degree of relevancy in performance, usage and channels, which is called relevancy.
6. These four aspects provide the corresponding basis for determining the product strategy. Product (portfolio) width: refers to the number of product lines owned. For example, a company owns detergents, toothpaste, soap bars, diapers and toilet paper, and its width is 5. The product portfolio width in table 1 is four product line lengths: the number of products in each product line is called product line length. Of course, if a company has multiple product lines, you can add up the lengths of all product lines to get the total length of the company's product portfolio, and then divide it by the width to get the average product line length of the company.