After years of intensive cultivation in the field of e-commerce agency operation, Ruoyuchen has established a full-link, multi-level and accurate sales and marketing network with Tmall's official flagship store as the core operation channel, comprehensive e-commerce platforms such as JD.COM and Vipshop as the main distribution bases, and vertical e-commerce platforms such as Honey Bud and Baby Tree as the diversified expansion direction. In addition, for emerging and niche brands, if Chen Yu combines the social channels that young people like at present, it will expand the most popular social and content channels such as Gathering, Little Red Book and Tik Tok, keep pace with the times, and provide brands with better and more accurate e-commerce services. In this year's 6 18 promotion activities, for example, the total GMV in Chen Yu increased by 62% year-on-year, and the number of shops with sales exceeding 10 million increased by 125%. Twenty-five hot-selling single products were among the best in the official recommendation list, and nine super brands were on the list category TOP 1.
It is worth mentioning that in terms of financial data, it can be seen from the data in the prospectus that if Yuchen's revenue in 20 16, 20 17 and 20 18 is 373 million yuan, 670 million yuan and 930 million yuan respectively, 20 19 years will be. And in 20 16-20 18, if the business scale of Chen Yu continues to grow, the compound annual growth rate of operating income will reach 58.08%, and the revenue will increase nearly three times.
Chen Yu's appearance as a "dark horse" has attracted much attention in the e-commerce operation industry. Obtaining the IPO approval this time is both an opportunity and a challenge for Ruoyuchen. It is required that if Chen Yu continuously improves its own strength, it will provide better services for the brand and help the brand to enhance its value.