Unicorn is a very rare animal. It is extremely precious. Using unicorns to describe these enterprises shows that these companies have unlimited potential and huge investment value. Of course, such companies are generally small in scale, belong to start-up companies, have few personnel, have relatively concentrated management power, and work more efficiently in decision-making and action.
Moreover, the businesses these companies are engaged in basically belong to the most cutting-edge and high-tech fields at present, and they are also high-tech that will lead the future development. For example, Alibaba Cloud, Ant Financial and Didi, which are well known to all, can be regarded as unicorn companies. In addition, the founders of these companies have rich entrepreneurial experience, and many investors will choose to invest after taking a fancy to the founders' abilities, such as Ma Yun of Ant Financial. I believe that no one is unwilling to invest in Ma Yun.
At the same time, the future prospects of these unicorn enterprises are bright. Because of their small scale, they need to attract investors to inject capital, which makes the equity of unicorn enterprises more dispersed, but it is for this reason that they can attract more investment. Moreover, most unicorn enterprises need a lot of R&D funds, so the R&D investment is still very large, but once the unicorn enterprises go public, it is likely that the market value will increase by a hundredfold. Therefore, companies that can be called unicorn enterprises are very potential companies.