company profile
QQSurvey operates the most active member interactive website in China-First Survey Network.
QQSurvey has a high-quality accessible sample database covering major cities and mainstream consumer groups in China, with a total amount of over 600,000.
QQSurvey independently develops an online research system, which can meet the project needs of different customers.
QQSurvey provides customers with comprehensive online survey solutions.
QQSurvey is a member of China Information Association Market Research Branch (CMRA) and European Market Research Association (ESOMAR), and has the foreign investigation license of National Bureau of Statistics.
operating experience
Research companies: TNS, Ipsos, Ferrari, GFK.
Consulting companies: HCR (HC Research), iResearch Market Consulting, Analysys International,
Advertising companies: Ogilvy & Mather, TDK, Shengguang
Universities: Shanghai Jiaotong University, Fudan University and Tongji University.
Be good at fields
QQsurvey has accumulated many years of experience in sample group recruitment, and always adheres to the following principles to ensure the authenticity of our sample group:
Pre-survey screening: We only send email invitations to two-way selective registered users.
Filtering Respondents with Unconscious Answers: We closely monitor respondents' answering rules and alternative answers to ensure that we filter and delete those online survey respondents who unconsciously choose the same alternative answer or an answer in a certain answer form.
Exclude respondents who overreacted: The minimum time limit function for completing the survey can pre-select those respondents who overreacted.
Email address purification: we will check the contact information according to the authenticity database of the sample group to avoid sending multiple invitations to the same respondent repeatedly.
Permanently block suspicious email addresses, domain names and IP addresses: Once verified, online survey respondents who provide incorrect data will be permanently blocked, thus effectively improving the authenticity of the sample population.
Sample group partner audit: We carefully select the authorized sample group partners according to the sample group quality provided by the partners. Our partner qualification criteria include: ensuring the use of two-way selection sample groups, suppliers complying with all industry survey practices and always adhering to quality standards.
Research system
Expert team
The expenditure on online market research in the United States increased from $4 million in 1996 to about $120,000 in 2005, accounting for 30% of all projects. The main part of the expenditure is: concept and product testing accounts for about 35%; Sales tracking accounts for about 22%; Advertising/brand tracking accounts for about10%; Popularity and usage account for about 10%. In Europe, the expenditure increased by 65,438+05% in 2003 and 65,438+08% in 2004, reaching 6,543,850 billion euros. Among them, the highest expenditure is customer satisfaction research, accounting for 20%. The Asia-Pacific region has the greatest growth potential. The popularity of Internet in Australia, Japan and South Korea is high, and online market research is growing rapidly. China has a huge market and a large demand. The developing online survey will have a broad market prospect.