2. Li Guangdou: Huasheng Ye Zhi? Chairman of Li Guangdou brand marketing agency and brand consultant of CCTV, he was rated as the most influential person in China marketing field, and he was good at marketing, marketing strategy, planning consultation and advertising public relations. Li Guangdou believes that brand competitiveness is the most lasting core competitiveness of enterprises, brand strategy is the foundation of brand building, and the core of enterprise strategy is also brand strategy.
3. Lu Changquan: Chairman of Beijing Zanbo Marketing Management Consulting Co., Ltd., founder of cutting marketing theory. He believes that the most effective competitive strategy is to clearly cut out the people, market areas, new product categories, cognitive differences and brand lines that are beneficial to enterprises in front of the complex and huge China market and consumers, and clearly draw out the areas that consumers accept us in their minds, while avoiding direct competition from competitors, and realizing rare growth time and space, just like facing a cake.
4. He Mu: Chairman of Shanghai Lianzong Zhida Management Consulting Co., Ltd., an outstanding representative of effective marketing consulting in contemporary China, proficient in enterprise marketing strategic planning, new business model construction, marketing management, marketing demand chain diagnosis, marketing value innovation, new product listing investment planning, etc. He is the first person in China to put forward a new marketing idea and a practical audit model of "integrated marketing department" and "comprehensive competitiveness", which has been successfully applied to many enterprises (customers).
5. Zhu Yutong: General Manager of Shenzhen Adoption Brand Marketing International Consulting Agency, one of the creators of new marketing concepts, extended the marketing concept to the whole enterprise, bringing six major changes: from scattered tactical creativity to systematic strategic marketing; Change from product-centered marketing to brand-centered marketing; The transformation from price-oriented marketing to marketing with the whole value chain as the incentive system; Marketing based on channel and terminal grabbing has changed to marketing based on establishing channel partnership; Marketing by means of promotion and advertising has changed to marketing based on integrated communication; Marketing, with planning, execution, control and feedback as its core, has changed to a series of changes such as organizational change, target management, scenario management, knowledge management and leadership.
6. Yuan Yue: Chairman of Zero Research Consulting Group. His research and writings mainly focus on brand management, systematic marketing system, internal management reform, leadership shaping, crisis management, terminal management and marketing research methodology in the field of business administration. His research is devoted to the media and the government.
7. Li Zhiqi: Chairman of Beijing Qi Zhi Future Marketing Consulting Group, the most influential marketing expert in China.
Adoption. Oh, thank you