For a long time, Wangfujing Department Store has unswervingly explored a road for the development and growth of national commerce. Through continuous reform, innovation and practice, it has completed the transformation from a traditional department store to a modern department store and realized the transformation from a single enterprise to a chain-like and large-scale retail enterprise group.
Wangfujing Department Store has built a sales network centered on Beijing, covering five major regions including South China, Southwest China, Central China, Northwest China and North China. Twenty-five large department stores were opened in 17 city, forming an echelon of stores at different stages of development. The department store operated by the company has a total construction area of over 65,438+065,438+million square meters and employs over 50,000 people. It is the largest chain group specializing in department stores in China, and it is also a national commercial brand deeply loved by domestic consumers. 65438+
20 10 the Ministry of commerce indicated that it would increase policy support for online shopping consumption to enhance the promotion of domestic consumption to economic growth, and emphasized the importance of establishing formal and professional e-commerce enterprises. It is said that it will cultivate a group of professional online shopping enterprises with strong strength and standardized operation, build new commercial websites with rich trading commodities and diverse services, and vigorously develop the sales of goods suitable for online trading such as clothing, home appliances, home improvement, books and videos. Wangfujing department store group is fortunate to be included in the list of enterprises supported by the state in e-commerce.
2. Introduction of e-commerce companies
E-commerce, as an important strategic planning project of Wangfujing Department Store Group, has an initial investment of 1 100 million yuan, aiming at actively expanding the demand potential of a new generation of consumers through the construction of e-commerce, conforming to the market and consumption trends, and forming a customer-centered business model accelerator; Strengthen the driving force of the company's business development by establishing a new business model with full value chain; Establish a complete online retail service system to build a strong point for future enterprise competition. Strive to form a new business growth point of Wangfujing Department Store Group through e-commerce projects, and promote the realization of the goal of the first department store in China.
In order to achieve the strategic and business objectives of Wangfujing Department Store Group and e-commerce company, and meet the business planning and needs of the company, the group aims to build a customer-centered online shopping platform that meets the needs and hopes of consumers from the functional level, the interactive level and the psychological satisfaction level, and provide customers with a truly useful, easy-to-use and desirable online shopping platform. Effectively use physical store resources, realize online and offline sales integration, support cross-channel sales model, realize online and offline user service integration, and provide cross-channel unified user experience.
3. Strategic objectives
Wangfujing Department Store E-commerce Company is positioned as a B2C boutique shopping platform for consumers with taste, quality, fashion and pursuit of shopping pleasure. Relying on the brand advantages of Wangfujing Department Store, making full use of the brand and commodity resources advantages of physical stores, taking mature categories as the starting point, internet technology and marketing innovation as the driving force, customer experience as the basis and business intelligence as the support, establishing a systematic and independent e-commerce operation system; Focus on international and domestic well-known brands, popular brands, online hot-selling goods and private brand goods and other department stores; Bring customers a richer choice of goods, honest and convenient service and share interactive shopping experience.