Hisense adheres to the development strategy of "high-tech, high-quality, high-level service, creating an internationally renowned brand", takes the optimization of industrial structure as the basis, technological innovation as the driving force, and capital operation as the lever to grow and develop rapidly, and takes the lead in building a 3C industrial structure dominated by household appliances, communications and information in China. The leading products are TV, air conditioner, refrigerator, freezer, washing machine, commercial air conditioning system computer, mobile phone and software development. It has formed a strong production capacity of annual output of color TV sets 1, 6 1 10,000 sets, air conditioners 9 million sets, refrigerators 1 10,000 sets, freezers 700,000 sets and mobile phones 4.7 million sets. In 2006, Hisense achieved sales revenue of 43.5 billion yuan, ranking among the top 100 electronic information enterprises in China.
At present, through the acquisition of Kelon, Hisense has owned hisense electric (600060) and Kelon Electric Appliances (00092 1), two companies listed in Shanghai, Shenzhen and Hong Kong, and has also become the only enterprise group in China with three well-known trademarks of China: Hisense, Kelon and Rongsheng. Hisense electric Co., Ltd. won the first "National Quality Management Award" 5438+0 in 2006. Hisense TV, Hisense Air Conditioning, Hisense Computer, Hisense Mobile Phone, Kelon Air Conditioning and Rong Sheng Refrigerator were all selected as well-known trademarks in China. Hisense TV, Hisense Air Conditioning, Hisense Computer and Hisense Refrigerator were all rated as national inspection-free products, and Hisense TV was the first batch of national export inspection-free qualifications.
Hisense has a national enterprise technology center and a national first-class postdoctoral research center. It is a national high-tech enterprise and a national technological innovation base. The scientific and efficient technological innovation system keeps Hisense's technology at the forefront of domestic counterparts. In June 2005, China's first digital video media processing chip with independent intellectual property rights was born in Hisense, breaking the history of foreign monopoly.
At present, Hisense has production bases in South Africa, Hungary, France and other places, and sales organizations in the United States, Europe, Australia, Japan and other places, and its products are exported to Europe, America, Africa, Southeast Asia and other countries and regions.