Started to explore the industrialization of independent originality in the field of animation, and achieved remarkable results. There are 2 national animation industry bases, 3 national animation teaching and research bases, 202 animation enterprises and nearly 20,000 employees in Hangzhou.
In April 2004, the State Administration of Radio, Film and Television issued "Several Opinions on Developing China's Film and Television Animation Industry", which clarified the guiding ideology, creative direction, development ideas and management mode of the development of domestic film and television animation industry, and promoted the rapid development of domestic film and television animation. What followed was the spring breeze blowing across the country to develop the animation industry.
In 2004, the development of animation and game industry in Hangzhou is facing a good opportunity. The urban functional positioning of "Building Digital Hangzhou, Building Paradise Silicon Valley" and "Leisure Capital" is very suitable for the development of animation and game industry. Good development environment and industrial base make Hangzhou a hot spot for developing animation and game industry. Many private enterprises are actively involved in the field of animation games. At the same time, 10 many well-known domestic and foreign enterprises came to Hangzhou to discuss project cooperation and invest in the establishment of animation and game enterprises. The animation industry in Hangzhou has mushroomed.
In 2005, Hangzhou stood out from the competition of many domestic cities and won the right to host China International Cartoon & Animation Festival.
From June 5438 to February 2004, the animation industrial park in Hangzhou High-tech Development Zone became one of the first national animation industrial bases named by the State Administration of Radio, Film and Television, and it was also the first and only animation industrial base named after the Science Park. In June 2005, Hangzhou Xihu District National Digital Entertainment Industrial Park was approved by the Ministry of Culture as a national digital entertainment industry demonstration base, which promoted the leap-forward development of cultural industry with digitalization and science and technology. From 2004 to 2006, China Academy of Fine Arts, Zhejiang Media College and Zhejiang University were successively approved by the State Administration of Radio, Film and Television to establish a national animation industry teaching base.
Up to now, Hangzhou * * * has two national animation industry bases (20 in China * * *) and three national animation teaching bases (8 in China * * *). Through industrial agglomeration, these national bases and 270 animation enterprises in the city have gradually formed an industrial pattern of animation and game in Hangzhou with relatively complete industrial system, increasingly reasonable structural layout, advanced overall technical level and obvious market orientation. In 2004, the output of film and television animation works in Zhejiang Province was almost zero, and Hangzhou could not even produce a complete original animation game.
In 2005, within one year after the first animation festival, the number of animation enterprises in Hangzhou increased from 50 to more than 60. In 2005, the whole city approved 29 cartoons with 3 13 1 episode, and produced 752 episodes with 8 100 minutes, ranking second only to Guangzhou, accounting for 20% of the national total.
In 2006, there were 85 animation enterprises in Hangzhou, including 43 film and television animation production enterprises, 2 animation enterprises, 22 game enterprises and 18 derivative product development enterprises. The theme of the project is * * * 49 cartoons, 2457 episodes, 5 1469 minutes, and the original cartoons * * 2 1 585 episodes 1. 10000 minutes are produced in the enterprise market. The annual output of cartoons ranks third in China.
By the end of 2007, there were 1 13 animation enterprises in Hangzhou, with more than10,000 employees. The annual output of animation reaches 15000 minutes, ranking fourth among cities in China. Among the excellent domestic cartoons recommended by the State Administration of Radio, Film and Television in 2007, seven excellent cartoons created by Hangzhou animation enterprises were recommended, ranking first in all provinces and cities in China.
By 2009, the number of animation enterprises in Hangzhou has increased to 145. The latest statistics show that in the first three quarters of 20 10, there were 202 animation enterprises registered in our city. The annual output of original animation in the city is 27,409 minutes, accounting for 16% of the national total output, ranking first among major cities in China; There are 8 excellent cartoons recommended by the state in Hangzhou, accounting for 16% of the national total, ranking first among major cities in China. Four works, including the comic book Zheng He's Sailing to the West and the stage play Romance of the Song Dynasty, won the National "Five Ones" Project Award. Hangzhou was also rated as "2009 China Model Government to Support the Development of Animation and Game Industry". As a leading animation enterprise in Hangzhou-Zhejiang Zhongnan Group Cartoon Film and Television Co., Ltd., the overseas sales contracts signed in the whole year accounted for 80% of the export transactions of animation enterprises in China, and they were sold to 65 countries and regions around the world, ranking first among the animation enterprises in China, and were rated as "national key export enterprises in cultural industries". In 2009, the operating income of animation enterprises in Hangzhou was 438 million yuan, which was 20 1 1 growth 19.6%, and the total profit reached 81630,000 yuan.
20 10 42 cartoons were produced in Hangzhou, with an episode of 249/kloc-0 of 35,008 minutes, an increase of 28% year-on-year (Hangzhou * * completed in the first three quarters/kloc-0 of 257 episodes/kloc-0 of 5680 minutes, and completed cartoons/kloc-0 of 4). Total operating income1159,248,700 yuan, including export income of about 27 million yuan, derivative income of 36,298,900 yuan, copyright income of13.53 million yuan, and total profit of 51431. Five works, such as Le Bi You (Educational Series), A Hundred Schools of Thought Contend in the Bright Moon in Qin Dynasty, Smile in the Bright Moon in Qin Dynasty, Adventures of Little Jones, Blue Giant and Mung Bean Shark, were recommended by the General Administration as excellent cartoons in 20 10 (the first three quarters), and were included in the list of special funds for the development of children's fine products and domestic animation in 2009. Seven works from five enterprises, including Zhongnan Cartoon, HarmonyOS Cartoon, Manqimiao, Time-Space Film and Television, and September Digital, were shortlisted, and won three first prizes, three second prizes and an encouragement prize 1 department respectively, and won the national prize 1.98 million yuan, accounting for more than 1/4 of the special support funds for excellent domestic animation projects, making it the largest. In 20 10, the animated film "Dream Back to Jinsha City" produced by Shi Sheng Longtu Company successfully entered the 83rd Oscar on behalf of China. China International Cartoon & Animation Festival was rated as "the most influential animation festival exhibition in China" by the State Administration of Radio, Film and Television and China Animation Society, and the animation base of Hangzhou High-tech Zone won the only "Best Animation Industry Base Award" in China.
By 20 1 1, there were 270 animation enterprises registered in Hangzhou, with the total number of animation enterprises increasing by 30% year-on-year and more than 20,000 employees. Throughout the year, * * * produced nearly 38,000 original cartoons, of which 45 * * * obtained animation distribution licenses for 34,606 minutes, and the output of cartoons ranked first in major cities in China for three consecutive years. * * * Completed 930 comic works, up 32 times year-on-year, among which mobile comics grew rapidly; 734 games were produced, up 17% year-on-year. 20 1 1 There are five animation works in the city selected by the State Administration of Radio, Film and Television for the annual domestic excellent animation, accounting for17.8% of this category; * * * Six Hangzhou-made game works were selected as the sixth batch of "China National Online Game Publishing Project" by the General Administration of Press and Publication, ranking first in the country; Hangzhou domestic animated film "Dream Back to Jinsha City" won the excellent animated film "Huabiao Award"; Dream Back to Jinsha City, Midday Rain, HarmonyOS Cartoon Company Hongmao Lan Tu Brand, and Cartoonist April won the first animation award of China Culture and Art Government Award respectively. At the beginning of 20 12, six works in our city were selected as "201National Excellent Animation Project" evaluated by the Ministry of Culture. 12 cartoons produced in Hangzhou have been recommended by the State Administration of Radio, Film and Television as 20 1 1 excellent cartoons of the year, and the total number of excellent cartoons ranks first in major cities in China for two consecutive years. Hangzhou Animation Industry Town-High-tech Zone (Riverside), the host of Animation Festival.