After formal examination, if the application procedures are complete and the application documents are filled in accordance with the regulations, the Trademark Office will issue a notice of acceptance.
If the application procedures are incomplete or the application documents are not filled in as required, a notice of rejection shall be issued and returned, and the application date shall not be retained.
If the application procedures are basically complete or the application documents basically meet the requirements, but need to be corrected, the Trademark Office will issue the Notice of Correction of Trademark Registration Application. If the applicant makes corrections within the time limit and returns them to the Trademark Office, the date of application shall be kept; If it is not corrected or corrected within the time limit, the Trademark Office will issue a notice of rejection and return it, and the application date will not be retained.
Trademark registration process II. Substantive inspection
Trademark applications enter substantive examination after passing formal examination. After substantive examination, the Trademark Office shall preliminarily examine and approve the trademark application that meets the relevant provisions of the Trademark Law and make an announcement.
If the application is rejected, a notice of rejection shall be issued to the applicant.
If the Trademark Office considers that the contents of the application for trademark registration can be modified, it shall issue an examination opinion. If the applicant gives a reply within the time limit, the Trademark Office will continue the examination.
A trademark that has been preliminarily examined and approved shall be announced by the China Trademark Office in the Trademark Announcement.
Within three months from the date of announcement, anyone may raise an objection to the trademark preliminarily approved by the China Trademark Office.
If it is ruled that there is no objection or the objection is untenable, the China Trademark Office will approve the registration, issue a trademark registration certificate, and make an announcement in the Trademark Announcement; If the objection is established, the registration shall not be approved.
Review request
In the process of trademark registration, if the applicant is not satisfied with the rejection of the trademark registration application by the Trademark Office, he may request a reexamination to the Trademark Review and Adjudication Board. The Trademark Review and Adjudication Board shall make a final decision on approval or disapproval of registration and notify the applicant in writing. If a party refuses to accept the objection ruling of the Trademark Office, he may request a review to the Trademark Review and Adjudication Board. The Trademark Review and Adjudication Board shall make a final decision and notify the parties in writing.
What are the characteristics of trademarks? 1. Trademarks are marks used on goods or services and cannot be separated from or attached to goods or services.
2. A trademark is a sign that distinguishes it from other people's goods or services, and it has obvious functions and is easy for consumers to identify. The composition of a trademark is an artistic creation.
3. Trademarks are visual symbols composed of characters, graphics, letters, numbers, three-dimensional symbols and colors, and the combination of the above elements.
4. Trademarks are exclusive. The purpose of using a trademark is to distinguish it from other people's goods or services and facilitate consumers' identification. Therefore, the owner of a registered trademark enjoys the exclusive right to his trademark and is protected by law. Without the permission of the registered trademark owner, no one may use the same or similar trademark without authorization, otherwise it will constitute an infringement of the exclusive right of the registered trademark owner and bear corresponding legal responsibilities.
5. Trademarks are valuable intangible assets. Trademark represents the quality and reputation of the trademark owner's production or operation, as well as the reputation and image of the enterprise. Trademark owners make trademarks valuable and increase the added value of goods through the creativity, design, application for registration, advertising and use of trademarks. The value of a trademark can be determined by evaluation. Trademarks can be transferred with compensation, and others can use them with the consent of the trademark owner.
6. Trademark is the carrier of commodity information and a tool to participate in market competition. The competition between producers and operators is the competition of the quality and reputation of goods or services, and its manifestation is the competition of brand awareness. The higher the brand awareness, the stronger the competitiveness of its goods or services.
Notes on registered trademarks 1. Blind registration: some agencies tell customers that your trademark will be registered if I help you register it, and some even guarantee that it can be registered (trademark registration can only be realized after the audit of the trademark office, and there is a blind spot in the initial inquiry of trademark name, and no one can guarantee which trademark can be registered).
2. Non-professional registration: Many agency companies will also inquire about customers' trademark names in the early stage, but most of the trademark names have similar trademarks that have been registered or are applying for registration. At this time, it is a very professional job whether those trademarks similar to your trademark name will hinder your trademark registration. He needs rich experience to make an accurate judgment, but some intermediaries simply don't have such professional qualities and want to attract customers and help them register.
3. Blind registration: it is a blind spot for trademark inquiry. For example, I want to see which trademarks were submitted yesterday or the day before yesterday, but it is impossible to inquire under the existing technical conditions, which brings risks to registered trademarks. So how to solve it? The best way to deal with blind spots is to track the inquiry service, so that the information submitted by trademarks can be tracked and inquired in time to minimize the risk of trademark registration.
Therefore, when choosing an agency, we must choose a company with deep qualifications and high professional quality, so as to avoid risks as much as possible and improve the success rate of trademark registration.
Recommended reading: How do startups choose trademark agencies? First look at the filing information.
Is the agency registered in the Trademark Office? Only registered agencies are qualified to be trademark agents.
Second, look at the survival time of the organization.
If you have been in business for many years, you can rest assured not to look for a small company that has just been established. Trademark registration generally takes one year to 1 year and a half to get the registration certificate. If a small agency goes bankrupt because of poor management, the trademark applied by the applicant will not be recovered, wasting a lot of money.
Again, look at the amount of trademark agents.
The more trademark agents there are, the more experienced they are.
Then, look at the size of the organization.
A large agency will have many branches in different regions.
Finally, it depends on whether the agency headquarters is located in Beijing.
The Trademark Office is located in Beijing, and all trademark applications must be submitted to Beijing, so choosing an agency in Beijing can save a lot of time.
The above is the trademark registration of cultural communication company provided by Bian Xiao, I hope you will like it!