British Sky Broadcasting Corporation is a subsidiary of News Corporation, and Rupert Murdoch, a media tycoon, now owns 40% of its shares and controls its operation rights. 1990, News Corporation and British Satellite Broadcasting Corporation jointly established British Sky Broadcasting Corporation, focusing on the development of satellite TV. With the development of computer network and digital technology, Murdoch foresaw the great benefits that the Internet and digital technology would bring, so he decided to develop digital TV business. 1998, the company created the first digital TV platform in the UK, and used the compression function of digital technology to transmit 140 most of the channels broadcast 24 hours a day.
Sky Broadcasting Company is the only provider of direct broadcast satellite TV service in Britain, and it is considered as the most successful digital TV service company in the world. By the end of 2002, the TV network had 370 digital TV channels. These channels are classified in detail, all-inclusive, entertaining, and meet the cultural needs of different ages and groups. Take the 24-hour news channel that reporters often watch, there are more than 10. In addition to news giants such as CNN and BBC, there is also the company's own "Sky News" channel, and even the fourth program of China CCTV.