How do insurance companies build and operate successfully?

Why is the insurance marketing of Yantai's newly established company difficult to succeed? High marketing cost and fierce competition are just appearances. If more investment can solve the problem, marketing will no longer be a problem. The failure of a large number of emerging companies proves this. The company doesn't pay attention to it and doesn't invest much. Why have you been defeated repeatedly? The root cause is nothing more than three points: first, it has to be done. The business indicators issued by the company exceed the actual physical fitness of the team, making the team "jump hard and out of reach". In order to complete the business pressure issued by some management and keep their jobs, they can only break down their tasks on the one hand and find ways to find shortcuts on the other. In doing so, it is easy to lose principle and be "forced" and "compromised" by the marketing team. Second, it is not easy to be correct. Marketing management is a "professional job", which requires profound professional knowledge in management, marketing and finance, and talents are very scarce. The usual marketing methods are easy to encourage the symptoms, and the result of encouraging the symptoms is bound to be a draw water with a sieve. The market environment has changed, and it is difficult for experienced marketing managers to eat. Third, it is easy to make mistakes. However, KPI indicators must always be completed, especially the marketing structure of the branch company is under the greatest pressure. Technically, they are "athletes"; For me, they are "referees" and the actual makers of the rules of the game in the branches. The result is self-evident ... the problem of marketing is not entirely a problem of some personal morality or ability, nor can it be completely attributed to "market saturation". It is not only a problem of inadequate basic management and insufficient cost investment, but also a fundamental consolidation plan. Now marketing is like a serious hepatitis patient. Although "virtual fire is flourishing", it is "virtual and free". Simple cost investment will not help the illness, or even quench thirst by drinking poison; Simply strengthening management is also pulling out the sword and cutting off the water, which is often counterproductive. Both of the above are easy to ruin the marketing career. The solutions are as follows: First, "warm-up"-gradually strengthen basic management and personnel introduction; The second is to find the reason and treat it-find the real solution of marketing. Only by really doing business can we solve the fundamental problem.