Since 2011110, Air France and its partner China Southern Airlines have jointly operated the Paris-Guangzhou route.
The cooperation mode of the joint venture company allows customers to enjoy lower prices and unparalleled dense destination network at the same time, that is, thanks to the operation mode of code * * * (code * * *), they can choose more flights, more suitable connecting modes and accumulate more miles. This also consolidates Air France KLM's position as the leader of Europe-China route.
In a joint venture, both parties maintain their own characteristics, products and brands. For member companies, this is an opportunity to optimize financial income and increase the market share of operating routes.
The purpose of the joint venture company is to enhance the brand awareness of Air France KLM Group in China and China Southern Airlines in Europe, while maintaining and strengthening the status of Amsterdam Airport Schiphol and Charles de Gaulle Airport as international hub airports in Europe.
In addition, the negotiation of establishing a joint venture between Air France and China Eastern Airlines to operate the Paris-Shanghai route is in progress, and it is expected that an agreement will be reached in 20 12, which will further consolidate the Group's position in China and conform to the Group's development strategy.