The mail-order products listed in the practical manual have been fully investigated and studied in advance, and they are all products that rural people need, from production tools to clothing, socks, shoes and hats, pots and pans. These unique ideas and practices have brought great convenience to rural people and won their trust. Therefore, the business of Sears Enterprise is booming and developing rapidly. Rosenwald's management method laid the foundation for the further development of Sears.
In the middle and late 1920s, another retired general named Wood joined Sears Enterprise and became the general manager of the enterprise. Wood made a survey report before joining Sears, and had this idea a long time ago. After taking office, he decided to focus on the development of retail stores, serving both urban residents and rural population. Therefore, the range of products operated by the enterprise has been further increased. In addition to daily necessities, various household appliances such as kitchen supplies and household refrigerators have also been added.
Retail business needs a large number of managers, but the mail order business in the previous stage did not train a large number of managers for Sears, which became the biggest problem in the early stage of Sears' development of retail stores. Therefore, while reforming the marketing and management plan, Wood trained a large number of store managers, which made Sears retail store develop into a new suburban commercial center in the 1950s, and played a great role and influence on the formation of American consumption habits, living habits and urban characteristics.