The red label Haval's style is more atmospheric, with a strong sense of visual impact, focusing on luxury, convenience and versatility, and positioning the mainstream family; Blue label Haval's style is more simple and cool, full of sports sense, cool and novel, full of science and technology sense, positioning new young people. And both brands are sold through independent channels. But from the existing products, this differentiated positioning is not obvious.
The red label has a larger net, thinner headlights and the same interior as European luxury cars; The blue label uses a hexagonal mesh, and the headlights are slender, but the body details are more dynamic than the red label. Blue label uses a lot of touch and digital panels, which is even cooler.
The red label Haval's style is more atmospheric, with a strong sense of visual impact, focusing on luxury, convenience and versatility, and positioning the mainstream family; Blue label Haval's style is more simple and cool, full of sports sense, cool and novel, full of science and technology sense, positioning new young people.