I. Introduction to Haidilao:
Haidilao 1994 was founded in jianyang city, Sichuan Province, with a history of nearly 30 years. The brand is mainly engaged in hot pot and strives to build an industry supply chain system. After the test of the market and customers, Haidilao has successfully built a high-quality hot pot brand with high credibility and integrating the characteristics of hot pots all over the world.
By June 5438+February 3, 2022, there were 1349 Haidilao restaurants in Chinese mainland and 22 restaurants in Hong Kong, Macao and Taiwan, serving more than 276 million customers and having more than 1.65438 registered members.
Second, the strength of Haidilao Company:
According to the financial report of Haidilao Company, the number of new stores in Haidilao reached 544 in 2020, a record high, with an average of 1.5 stores added every day. By the first half of 20021,the number of Haidilao stores had reached 1597. After subtracting about 300 stores to be closed, the total number of Haidilao stores is still around 1.3 million, and it is still the largest chain hot pot catering enterprise in China.
Innovation of Haidilao enterprises
1, food safety:
Since the establishment of 1994, Haidilao has been adhering to the concept of good faith management, putting food safety through the whole product chain and service process, and preventing food safety more efficiently through technical means. At the store end, the central kitchen directly cooks the application and promotion of "one dish and one yard", and the informationization of store shelves and IKMS management system are promoting the intelligent development of kitchens and reducing the potential risks brought by human operation.
The inspectors sent by the group headquarters have used the electronic inspection system to check the food safety of stores, and recorded the problems found on the spot in real time, accurately summarized and comprehensively analyzed. In 2022, the group's food safety officer inspected the mainland stores 50 times15 times, and delivered goods from Haidilao 1774 times. Hong Kong, Macao and Taiwan regions issue weekly inspections of Hong Kong, Macao and Taiwan through information technology, and implement 39 1 time.
2. Overseas business:
Haidilao's overseas business began on 20 12, with the first stop in Singapore, and then developed globally. Tehai International was spun off from the overseas business of Haidilao, mainly providing Haidilao hot pot service in the international market.
By the end of 65438+February 2, 2022, Tehai International had established stores in 1 1 countries in Asia, North America, Europe and Oceania and opened 1 10 restaurants all over Singapore, Thailand, Vietnam, Malaysia, Japan, the United States and Canada.