A: AIC will land the project, but if you want to get the sponsorship and investment from AIC, you should refine the content, do a good job in marketing, market research and demand analysis in advance, and make some feasible plans, so as to reflect the project value and land the project.
Expand knowledge:
I. AIC concept
AIC refers to NVIDIA partners with R&D and manufacturing capabilities. Usually AIC manufactures products, which are sold by distributors, and can support NVIDIA's marketing strategy for terminal product lines. AIC can often enjoy more support than traditional channel vendors, such as market funds, activity plans, bundled discounts on display chips and memory, and so on.
Second, the OEM factory
1, the concept of OEM
OEM refers to the OEM factory. As a world factory, there are many factories unknown to consumers, only OEM (original equipment manufacturer (not design but production)) and ODM (original design manufacturer (both design and production)).
2. the reason
There are three reasons for this in the big environment:
1) The domestic sportswear and outdoor clothing market has grown from scratch, which is a good opportunity for factories to enter;
2) The appreciation of RMB makes domestic enterprises less and less competitive in clothing export price;
3) The increasingly high domestic labor costs also make the export price of clothing uncompetitive (currently reflected in the shortage of migrant workers after the introduction of the policy of benefiting farmers and the strict requirements of the new labor law for business owners).
3. Brand suggestion
Should the factory establish the clothing brand on the basis of the original company, or should the new company establish the clothing brand and the new company establish the clothing brand (hereinafter referred to as the new brand company)? This is because:
1) The need for confidentiality. The factory's own brand will inevitably compete with the OEM brand. If the OEM brand knows that the factory has built its own brand, it will think: My cost is your profit. I am upgrading my competitive brand. Isn't it a threat that I keep tigers? Therefore, OEM brands will find ways to get rid of OEM factories, which will cause losses to OEM factories. Instead of splitting the brand afterwards, the factory might as well set up a separate company in advance when establishing the brand and clarify the relationship with the factory.
2) The demand of producing diversified products. The types and quantities of products produced by a factory are limited, while the needs of consumers are diverse. The outdoor products of Pathfinder brand include backpacks, tents, clothes, sleeping bags and shoes.