AMS Austria (Austrian Microelectronics Company) is the world's leading designer and manufacturer of high-performance analog integrated circuits (IC). Dior AMS is a comprehensive vertically integrated service provider with four business divisions: communication, industry and medical care, automobile and integrated OEM services. AMS said that it will provide sensors with lidar technology for China Great Wall Motor Co., Ltd. from 2022. Optical sensors use laser to generate three-dimensional images around the vehicle, which can realize the function of automatic driving under certain conditions.
Great Wall Motor tries to promote growth through electric vehicles. Euler brand is a car brand established by Great Wall Motor with a price close to the people. Great Wall and BMW have established a new electric car brand-Beam Motor.
AMS believes that the technology of self-driving cars has great growth potential, because self-driving cars need a lot of sensors to detect the environment and help roads pass. In order to gain a firm foothold in the market, AMS acquired Osram, which has advanced position and technology in the field of automobile lighting. The goal of acquiring OSRAM is to solve the packaging scheme of combining headlight group with laser sensor.