IMC refers to integrated marketing communication, which is a process of unifying all communication activities related to enterprise marketing. On the one hand, integrated marketing communication covers all communication activities such as advertising, promotion, public relations, direct selling, CI, packaging and news media, on the other hand, it enables enterprises to convey unified communication information to customers.
The core idea of integrated marketing is to meet the value of customers' needs through the communication between enterprises and customers, determine the unified promotion strategy of enterprises, coordinate the use of different means of communication, and give full play to the advantages of different means of communication, so that enterprises can realize low-cost promotion and form a high-impact promotion climax.