The industry position of the company mainly includes the following aspects:
Comprehensive ranking of companies in the industry
Market share of products
The influence of product price and profitability.
The corporate culture of the company mainly includes the following aspects:
Enterprise philosophy: it is a unique methodological principle for enterprises to engage in production, operation and management activities. It is the basis of guiding enterprise behavior.
Values: it is the basic viewpoint that people evaluate the existence, behavior and behavior results of people (individuals and organizations) based on some utilitarian or moral pursuit.
Enterprise spirit: refers to the spiritual outlook carefully cultivated by enterprise members according to their own specific nature, tasks, purposes, requirements of the times and development direction.
Enterprise ethics: refers to the sum of the behavioral norms that adjust the relationship between the enterprise and other enterprises, enterprises and customers, and employees within the enterprise. From the perspective of ethical relations, enterprises are evaluated and standardized with moral categories such as good and evil, public and private, honor and disgrace, honesty and hypocrisy as standards.
Group consciousness: Group consciousness refers to the collective concept of organization members. Group consciousness is an important psychological factor in the formation of internal cohesion in enterprises.
Corporate image: It is the overall impression that a corporate culture enterprise shows through its external characteristics and operational strength and is recognized by consumers and the public.
Enterprise system: formed in the practice of production and operation, it is mandatory for people's behavior and can guarantee certain rights.
Corporate culture: Structure refers to the temporal and spatial order, primary and secondary positions and combination modes of various elements in the corporate culture system. Corporate culture structure is the proportional relationship and positional relationship of the composition, form, level, content and type of corporate culture.
Enterprise mission: refers to the role and responsibility that enterprises should play in social and economic development. It refers to the fundamental nature and reasons for the existence of enterprises, explains the business fields and business ideas of enterprises, and provides the basis for the establishment of enterprise goals and the formulation of strategies.