Subsidiaries of China enterprises have obtained all the manufacturing and R&D capabilities of Takada, including Hon Hai Company of Taiwan Province Province, which used to rely mainly on production in Chinese mainland to maintain profits, and the brand and production R&D technology of Sharp, a famous Japanese TV company, which has benefited China enterprises, including Taiwan Province enterprises, from their late-comer advantages. However, China enterprises have not dominated the world manufacturing industry for a long time and may encounter many problems in the future.
There are many cases in which China enterprises take over foreign brands. On the surface, it is a shortcut in the process of growth. After all, if an enterprise wants to become a brand enterprise, it must go through a long-term market struggle. This is a kind of "pregnancy in October" on the road to growth, and no company can miss this inevitable brewing process. The decline of world-famous brands attracts people's attention, because the decline of big-name products means reshuffle, which seems to have great advantages, but without the process of "pregnancy in October", it also means great "dystocia" to some extent.
The acquisition of Japanese Takada Company by China Bailey Automotive Safety System Company is a successful case in capital operation. However, the growth of enterprises can't rely solely on capital operation, because that's just the way to acquire old brands, in other words, only the shell of brands can be obtained, while the transformation of corporate culture, the inheritance of enterprise technology research and development, and the prediction of domestic and foreign market rules can only start from scratch. There is still a long way to go. Whether the expected effect can be achieved in the end is not achieved by brand acquisition. After all, the development of enterprises must rely on the input of fresh blood to old brands.
There have been several brand operation cases of "snake swallowing elephant" in China, and the most memorable one is Lenovo swallowing IBM. As for Lenovo's annexation of IBM, the industry was also very optimistic at that time, and its acquisition process was also regarded as the most popular classic case by some MBA courses. However, times have changed. When Lenovo's brand sales are getting worse and worse, Lenovo has to produce mobile phones to ease the pain, especially when Lenovo's mobile phones and Lenovo computers are both declining, financial statements are not good-looking, and corporate teams are unstable. The brand of MBA has basically been overwhelmed by many rising stars. At this time, the classic case of Lenovo's "snake swallowing elephant" is no longer brilliant. No matter in the most popular MBA courses or on the more advanced EMBA publicity pages, it is difficult to find this classic case. Whether Lenovo is "dystocia" or not may be interpreted differently.
This is not to say that Lenovo is an unsuccessful enterprise, but that any enterprise is not perfect and always has advantages and disadvantages. China enterprises like to buy famous foreign brands by brand acquisition, which seems to be a good thing to save time and effort. However, there is no shortcut on the road of enterprise growth. Since it is a declining brand abroad, if it is a brand that can be saved, they will definitely come up with various ways to save it, but they can't save it because there must be incurable wounds and there is little chance of finding cheap ones.
No matter in which country, on the whole, evergreen enterprises are few, and the survival of enterprises is the normalization phenomenon of market economy. It can be said that the life and death of foreign brands may be an opportunity for the development of China enterprises in the past, but when life and death are universal, it is no longer an opportunity for China enterprises, but it may be a burden for China to acquire enterprises. At that time, when Lenovo acquired IBM, the most proud thing was to acquire the so-called advanced technology. However, the development of computer technology changes with each passing day. After the acquisition of IBM, which technologies are still advanced?
This time, China Bailey Automobile Safety System Company acquired Japanese Takada Company. If Bailey only relies on the acquired technology, it will be difficult to rebuild the brand, which requires injecting fresh blood into this old brand. If this is not done, the serious injury will still exist, and it will recur more seriously, which will also become a pain point that Bailey can't rule out. Therefore, for domestic powerful enterprises, there is no need to focus on foreign brands that have lost momentum. After all, it is not the best choice to give birth to a child by stomach, but to build your own brand through "pregnancy in October", which is the real child who has raised his own blood.