1, different brand positioning: Xiaomi is a technology company with smart phones as its core, mainly providing high-end smart phones, tablets, laptops and other products; Mijia is a smart home brand owned by Xiaomi, which mainly provides smart home products and solutions.
2. Different product lines: Xiaomi's product line covers smart phones, tablets, laptops, televisions, smart homes and other fields; Mijia's product line is mainly concentrated in the field of smart home, including smart cameras, smart plugs, smart bulbs, smart door locks and other products.
3. Different sales channels: Xiaomi's products are mainly sold through Xiaomi official website, Xiaomi Home, Xiaomi Youpin and other channels; Mijia's products are mainly sold through channels such as Xiaomi Youpin and Mijia APP.