When it comes to "rogue" Internet companies, who do you think of? Most people may think it is 360, because it does have a lot of "rogue" behavior. Friends who often use computers should know that 360 advertisements are everywhere, and when installing other software, they will inexplicably download 360-related software. Recently, 360 announced that its browser has started charging mode, and this "forever free" signboard was also smashed by Zhou himself. Looking at it, do you think it is quite "rogue", but there is something more "rogue" than it, and it is 2345.
It stands to reason that with the rise of smart phones, the PC itself is gradually declining, and 360 is like this. However, 2345 "flies against the wind" constantly, not because of its strong service quality or website optimization ability, but precisely because of its "rogue" behavior, which defrauded 260 million users. It has also transformed into an Internet finance company, ranking among the top 100 Internet companies in China for many years, and still stands today. The author will talk to you about this "magic" and "rogue" company today.
11998 Pang Dongsheng 2 1 1998 Graduated from Ningbo University. Although he was born in an ordinary family, the influence of his education at that time was not the same as today. He joined the newly established China Yellow Pages, which is to do sales in Ma Yun's company. Maybe his salary is too low, or he is ambitious. Before long, Pang Dongsheng started his own business. With excellent marketing ability, he quickly earned the first bucket of gold in his life with the stationmaster's home. Later, after trying 5 1 community failed, I turned my attention to URL navigation.
At that time, the whole internet environment grew wildly. Obviously, Pang Dongsheng has grasped the "window" of the times. In less than three months, the registered users of "2345 Website Navigation" he founded have exceeded one million. Later, Pang Dongsheng, who took a fancy to the market prospect, began to increase investment, so he derived the 2345 series products. Of course, with these products, 2345 ranked among the top Internet companies 100 in 2006. 20 14 has been on the market for less than half a year, and its market value has exceeded 500 billion, which is in full swing for a time.
The reason why 2345 is so successful must be inseparable from the word "rogue", because it is really disgusting. First of all, I believe many users have a deep understanding that this software is bound with many small software, and we unconsciously brought it into our computer, which is nothing, because most software operated like this at that time. Once this software is installed, it can't be uninstalled, which is very annoying. Even if the target file is deleted. It still occupies the browser in your computer.
Secondly, the company hired more than 8 million technicians to do one thing, that is, install the 2345 series products into the user's pirated system, and after being sued by Microsoft and receiving high compensation. It is conceivable how painful the netizens were at that time, and it was impossible to prevent them. Besides, it is not finished. It not only installed a browser, but also put all the configuration of the "family bucket" on the user's computer, which everyone can only accept.
In 20 14 years, the PC side gradually declined. Once the PC side was busy with transformation, 2345 was eyeing the financial industry. So we saw its "rogue" means, and the "family bucket" package reappeared. Using these cash loan traffic portals, relevant statistics show that the loan amount of 2345 exceeds 40 billion and the number of users exceeds 25 million. By 20 17, 2345, which was dying earlier, was actually resurrected with a profit of 948 million.
Nearly half of these incomes come from reminders, including interest, membership fees and fees deducted by users without knowing it. It is outrageous that, despite its notoriety, 2345 has become a frequent visitor to the top 100 Internet companies in China in running all the way. With the strengthening of supervision, 2345 began to rush to the blockchain as soon as it turned. With the help of related businesses, it took half a year11.80 billion yuan. When the voices of rights protection were everywhere, they jumped to another "window" auto finance loan. In this way, 2345 continued to "play hooligans" and always walked on the road of the wind.