1, clear brand positioning: Haier Midea's brand needs to have a clear positioning and image in the market, which needs to be determined according to market demand and consumer preferences, and always be consistent in brand communication.
2. Do a good job in brand layout: In Haier Midea's brand strategy, it is necessary to make reasonable layout and planning for each brand, including determining the target market, product positioning and price strategy of each brand, and at the same time, it is necessary to coordinate the competitive relationship between brands to avoid the waste of resources caused by internal competition.