First, the necessity of implementing marketing-the nature, characteristics and market positioning determine the necessity of marketing.
For example, the financial environment has changed rapidly, and no new marketing consciousness has really been formed. Its outstanding performances are as follows: First, the service inertia formed by the financial market still exists, the business philosophy is self-oriented, and it is used to doing things according to the tasks and plans issued by superiors, and it does not pay attention to changing ideas in time and keeping a correct position. The phenomenon of "unable to get in, ugly and difficult to do things" is more common. Secondly, the thought of complacency and complacency is serious. Waiting for customers to come, lacking pioneering consciousness, passive marketing, not paying attention to customer analysis, not knowing how to lend, unwilling to lend, afraid of taking responsibility, afraid of taking risks, afraid of being punished, lending to the rich without lending to the poor, lending well without lending badly, and helping the strong without helping the weak. Weak marketing consciousness and backward marketing concept make it difficult to meet the requirements of market changes, which has become an important reason for restricting the development of marketing work and improving market competitiveness and profitability. (The following can be played according to the framework) Second, according to the changing requirements of the financial system, marketing must be implemented.
Third, the advantages that marketing can bring into play.
Second, the status quo of marketing-marketing philosophy
2. Marketing environment
Third, market positioning deviation fourth, marketing innovation.
5. The quality of marketing personnel. The choice of marketing strategy. Establish a correct marketing concept. Strategies for the construction of marketing environment.
Third, market segmentation and positioning strategy
Iv. Marketing Talent Strategy V. Implementing relationship marketing in a timely manner IV. Carrying out relationship marketing from the following aspects: 1. Paying attention to customer service satisfaction II. Actively and steadily carrying out the work of account managers III. Advocating all-staff marketing IV. Establishing the restraint and incentive mechanism of marketing (1), establishing the responsibility mechanism of marketing (2), formulating the incentive and reward system of marketing, hoping to help you.
Second, how to do loan marketing well
First, make clear which market to develop, and then find out where this market is in your area, so that you can systematically publicize and develop and occupy this fast market more quickly.
Secondly, credit staff should have strong professional knowledge and business skills, and colleagues who solve customer problems should be able to promote our loan projects according to the actual situation of customers.
Thirdly, as an excellent credit worker, we need not only good professional knowledge, but also rich relevant knowledge, which requires us to "know ourselves and ourselves" and make our relationship with customers closer.
Fourth, credit personnel must have comprehensive analytical ability, so that credit evaluation and decision-making can be based on scientific, reliable, safe and basic conditions, and the loan risk can be minimized.
Finally, loan officers should have a deep foundation in the superficial ability of language and writing. Otherwise, it will directly affect the image and service quality of loan officers. This requires that the loan officer must have a series of positive, effective and strict organization and coordination, be good at coordination, be humble and impatient, be rude and informal, and fully display the good image of himself and the Postal Savings Bank.
Ways to find customers:
Find some effective phone numbers through your own channels, make strange phone calls, conduct telemarketing, and introduce yourself as a lender by phone. Pay attention to polite language when making a phone call, and don't disturb others when they are resting.
Send messages in groups by mobile phone, edit short messages in advance for your business, send them to others in groups, and spread the net widely.
Go to the street, go to crowded places, and send out your company's publicity pages. Remember to leave your phone number on it. Remove the company number so that others can contact you directly if they need it.
By going to some office buildings, office buildings, residential quarters and other places, we will promote our business by sweeping the buildings.
Start the circle of friends and classmates around you and let them introduce you. If you succeed, you can give some benefits to your friends and classmates, please eat and so on. In your own way.
Cooperate with classmates from other companies. For example, if a person doesn't have enough money to borrow from other companies, he can go to his own company to refinance through the introduction of fellow salesmen, and then return the commission to the introducer.
Promote business through self-media promotion, such as Weibo, WeChat, QQ Space, QQ and other channels.
The other is to serve the well-developed customers and make secondary sales in the future.
Third, how to do a good job in credit marketing training handouts
First, the necessity of implementing marketing-nature, characteristics and market positioning determine that marketing must be carried out. For example, the financial environment has changed dramatically, and no new marketing consciousness has really been formed. Its outstanding performances are as follows: First, the service inertia formed by the financial market still exists, the business philosophy is self-oriented, and it is used to doing things according to the tasks and plans issued by superiors, and it does not pay attention to changing ideas in time and keeping a correct position. The phenomenon of "unable to get in, ugly and difficult to do things" is more common. Secondly, standing still, waiting for customers to come to the door, lacking pioneering consciousness, is ignorant and cautious about lending, afraid of being responsible, afraid of taking risks, afraid of being punished, lending to the rich without lending to the poor, lending well without lending badly, and supporting the strong without helping the weak. Weak marketing consciousness and backward marketing concept make it difficult to meet the requirements of market changes, which has become an important reason for restricting the development of marketing work and improving market competitiveness and profitability. (The following can be played according to the framework) Second, marketing must be implemented according to the financial body. Third, we can give full play to the advantages of marketing. Second, the status quo of marketing. Second, the marketing environment. Third, the deviation of marketing positioning. Fourth, the choice of marketing strategy should be innovative. Third, the marketing talent strategy should be implemented in time. Fourth, customers should be satisfied with the following aspects. Second, customers should actively and steadily implement the marketing restraint and incentive mechanism. First of all, we should establish a marketing responsibility mechanism. Second, formulate marketing incentive and reward system.