Generally speaking, a banner made by a website is divided into two parts, text and auxiliary map. Although the area of the auxiliary map station is relatively large, customers will not understand what you want to show and explain in the banner without text description, so text is the protagonist of the whole banner, so special attention should be paid to the handling and placement of text when making banners.
(1) Distinguish between the main mark and the secondary mark. From the primary and secondary point of view, the main mark is the main mark, the font should be large and the color should be eye-catching. Sub-standards play an auxiliary role in both content and form to main standards. A good banner title document processing is sufficient and centralized.
② If the main bid is too long and the demander is unwilling to delete the text, the important keywords in the main bid should be weighted to highlight the main information and weaken the words with less information, such as' de',' zhi',' he' and' x'.
③ If the overall text of the demander is too short and the picture is blank, you can add some auxiliary information to enrich the picture. Such as adding English, domain name, channel name, etc.
2. There are two kinds of banners: dynamic and static. In the process of browsing the web, although flashing patterns will produce instant memory and attract attention, this memory is often oppressive, and it is easy to produce negative effects over time, thus blurring memory. A stable picture is not easy to attract special attention, but with good interface guidance and content, a benign memory can be produced, lasting and firm. According to rough statistics, 100 Banner's 1/3 is static.
3.Banner's "weight" is very light. Take the 468×60 banner as an example, it is best to be around 15K and not more than 22K. The banner of 88×3 1 is the best in 5K.
7K or so, don't be too big, which will lead to the opening speed of the web page and the decline of browsing. There is also a question of quantity. Too many advertisements will affect the browser's browsing and lead to disgust.
This is also a problem. Therefore, the size and quantity of advertisements should be considered when placing advertising strips, as well as the problem of collocation.
4. From the perspective of banner design, we need to pay attention to:
①Banner can't have too many words, just express it in one or two sentences.
Advertising language should be catchy, so that people can grasp the key points of expression at the first time.
(3) The graphics don't need to be too complicated, and the text should use bold fonts as much as possible, otherwise it will be easily submerged by other contents of the webpage.
(4) Try to choose several colors for the graphics, which can explain the problem.
⑤ If you choose an object with complex colors, you should consider whether there will be obvious spots when the color number is low.
⑥ Try not to use complicated special effects such as rainbow color and halo, which will greatly increase the number of colors occupied by graphics and increase the volume.
⑦ The quantity of products should not be too much. Many advertisers always want to show more products, from 4-5 to 8- 10. As a result, the whole banner became a pile of products.
Banner's display size is very limited, and too many products are placed, but they are submerged and the visual effect is greatly reduced. So the more pictures of the product, the better. Easy identification is the key.
What should we pay attention to in web design? 1. Reasonable collocation of advertisement and content.
It is necessary to reasonably match the normal content of web pages with online advertisements. On the one hand, advertisements should not occupy too much content space and affect visitors' browsing too much. On the other hand, when visitors browse the content, they can further improve the click rate of advertisements. There are many styles of online advertisements, so when planning a web page, we can consider the matching of content and advertisements from two aspects.
2. Simple special effects of graphic combination
Combination of graphics and text, do a good job in matching graphics and text of the homepage, channel page, columns page, content page and other related pages of the website, in which the size, font size, color and style of the picture, as well as the font, font size, color, kerning and line spacing of the text should be balanced, and the website should not have too many special effects as a routine, which is easy to cause unfavorable search and inclusion, and it should be convenient for visitors to browse.
3. The functional design is applicable and * * *, so that visitors can achieve the purpose of visiting with the least number of clicks.
The page planning of the website must consider whether the interactive effect of the design can be applied, whether it can bring convenience to real visitors in operation or communication, whether it can bring good user conversion rate and visit stickiness to the website or enterprise members, whether it can attract enough sponsorship information to help them realize the reminders of registration and transaction when visiting the website, and whether visitors can provide more intimate * * * functions to sponsor when visiting the website, so that visitors can achieve or realize their desired purpose with the least number of clicks.
4. Consider the friendly compatibility of different display consequences.
A friendly page should fully consider the compatibility of the page under different screen resolutions, different operating systems and different browsers, so that visitors can visit the destination page conveniently and enthusiastically.
5, the column division structure is clear, leaving primary and secondary, focusing on the left, this is the right.
It means that the column structure of the web page to be established is clearly subdivided, leaving the column target primary and secondary, with the main columns arranged at the top and left, and the main columns arranged at the bottom and right.
6. Plan the webpage in a balanced way to prevent top-heaviness and uneven weight.
The planning of web pages is general, which explains the harmonious collocation of columns, color blocks and color blocks, pictures and words in web page planning and design. Good pages will be collocated reasonably to prevent top-heaviness, unbalanced weight and intentional discomfort to visitors.
7, Logo, navigation, buttons, themes and other major information must be eye-catching.
Similar to the main information in web pages, such as Logo, navigation, buttons, article titles, etc. , to be clear about the purpose, in line with daily browsing habits, will not hinder visitors to browse.
8. Reasonable main color and facing style
When affirming the main color of the website, we must choose a reasonable main color according to the industry characteristics of the website to be designed and the objects to be visited. For example, as mechanical equipment, blue and gray are the main colors. After affirming the main color, column and homepage of the website, other subordinate pages should be set in turn. The large color block area of a single web page should not exceed 3 colors.
What should be paid attention to in exhibition design? High-level Weiya exhibition design can reflect the soul of product display, mainly through various visual communication means, product props display and lighting design to design and transform the exhibition space environment, and clearly show the product information or publicity content to the audience, hoping to have a certain impact on the audience's psychology and behavior. Weiya's exhibition designers understand the important part of efficient and smooth exhibition design and need to pay attention to many matters needing attention in exhibition design art.
1. It is necessary to use an easy-to-disassemble display frame design.
The total duration of an exhibition is usually about one week. Most exhibitors make all kinds of exhibition parts off-site and then take them to the exhibition site for assembly. This requires exhibition designers to adopt easy-to-disassemble exhibition frame design. In order to install the exhibition space flexibly and conveniently, we should also ensure the safety and stability of the structural support of the exhibition frame.
2. Brand advertising and independent artistic image.
The ultimate goal of the exhibition is to better publicize and promote the corporate brand. The unique artistic image can often attract the attention of the audience, and then pay more attention to the products. High-level display design should not only carefully plan the product display effect and product brand promotion, but also use unique artistic techniques to display according to the external overall form of the display space.
3. Reasonable flow of people.
In some large-scale exhibition space designs, different exhibitors from different regions try their best to attract the audience's attention, which will inevitably lead to crowded people, so we should pay attention to the directionality of the exhibition streamline when choosing the exhibition design scheme.
4. Proper lighting arrangement
The layout of lighting devices in the exhibition space is also the focus of design. It is necessary to use a lighting device that is very convenient to connect with the exhibition frame, and arrange the light source reasonably within the effective on-site installation time to ensure safe and effective use. Exhibition designers often use the regional projection of bean bile lamp, the quartz lamp with key projection, the fluorescent lamp with continuous light band, or directly use some LED lights, neon lights and other lighting systems.
What matters should be paid attention to in graphic design? 1, spatial layout. This is the first thing. Elements should be placed reasonably and must not be piled together, which makes people feel messy. It is very important to leave blank space.
2. Color matching. There are warm colors, neutral colors and cool colors. Warm colors and cool colors are very strict. Therefore, for the design of a plane or a series, it is best to set the tone first, set one color as the main tone, and then the other colors should be consistent with the main tone. It's best not to use conflicting colors-special design is not a case. Moreover, the number of main colors and auxiliary colors should not be too much, otherwise it is easy to make people feel dazzled. Personally, I prefer two or three colors, not more than five.
3, illustrations and accessories should be reasonable, illustrations or shading in addition to the color can not conflict with the main color, but also can not claim to be the title, otherwise the cart before the horse.
4. Different designs need different attention. Please refer to other related professional books and materials. Space is limited, so I will share my three most important personal experiences with you!
Dear, what should be paid attention to in the design of cold storage? 1, cold storage capacity
The scale of cold storage should be designed according to the maximum quantity of agricultural products to be stored all year round. This capacity is calculated according to the necessary capacity of cold storage products, plus the aisle between rows, the space between piles and walls, ceilings, and the gaps between packaging rooms. Determine the capacity of the cold storage, then determine the length and height of the cold storage.
2. Selection and preparation of cold storage site
Necessary ancillary buildings and facilities, such as workshop, packaging and sorting room, tool library and loading and unloading platform, should also be considered in the design of cold storage. Cold storage can be divided into three categories according to the nature of use: distribution cold storage, retail cold storage and production cold storage. Productive cold storage is built in a production area with concentrated supply, and factors such as convenient transportation and contact with the market should also be considered. There should be good drainage conditions around the cold storage, the underground water level should be low, and it is best to have an interlayer under the cold storage and keep good ventilation. It is very important to keep the cold storage dry.
3. Selection of thermal insulation materials for cold storage
The selection of thermal insulation materials for cold storage must be adapted to local conditions, which should have good thermal insulation efficiency and be economical and practical. The structure of modern cold storage is developing to assembled cold storage. The cold storage components, including moisture-proof layer and insulation layer, are made and assembled on site. Its advantages are convenient, fast and movable construction, but its cost is high.
4, the choice of cold storage refrigeration system
The choice of refrigeration system in cold storage is mainly the choice of compressor and evaporator in cold storage. Under normal circumstances, small cold storage mainly adopts fully enclosed compressor. Medium-sized cold storage generally chooses semi-enclosed compressor as the main; Semi-enclosed compressors are mostly used in large cold storage, but the design, installation and management of cold storage are more complicated.
5. Selection of refrigeration compressor in cold storage refrigeration device. The capacity and quantity of refrigeration compressor cold storage device are configured according to the maximum heat load of production scale and considering various refrigeration parameters. In actual production, it is impossible to be completely consistent with the design conditions. Therefore, it is necessary to select and adjust the compressor according to the actual production situation, so as to reasonably determine the capacity and quantity of compressors put into operation and complete the refrigeration task of the required cold storage with the lowest consumption and the most suitable conditions.
When selecting and adjusting compressors in the design and installation of cold storage, the following points should be followed:
1. Choose the compressor according to the heat load of the cold storage and the refrigeration capacity of the evaporator, so that the refrigeration capacity of the compressor put into operation can be adapted to the heat load of the cold storage and the refrigeration capacity of the refrigeration device.
2. When the required evaporation temperature is high and the actual condensation temperature is high, bipolar compression refrigeration is needed. Generally, the compression ratio is equal to 8. When the compression ratio is less than 8, single-stage compression is adopted. When the compression ratio is greater than or equal to 8, bipolar compression is adopted.
3. Make each machine bear the heat load of only one evaporation temperature as far as possible, and the real sample can get better refrigeration effect.
4. Bipolar compressor or bipolar compressor set can reasonably adjust the volume ratio of high and low pressure compressors according to the intermediate temperature, condensation temperature and evaporation temperature.
What matters should be paid attention to in the design of small household appliances? They should be novel, unique, small, exquisite and lovely, and they can have animals, special shapes and so on.
What matters should be paid attention to in the design and decoration of Internet cafes? The design of Internet cafes should pay attention to the details, nodes and shapes. Internet cafes pay more attention to the creation of leisure atmosphere, and coffee bars, book bars, water bars and other leisure areas are integrated into Internet cafes. The so-called details determine success or failure. Therefore, in order to bring people a good consumer experience, details and nodes should be handled in place to ensure a good visual effect. Modeling design should pay attention to the expression of creativity and connotation, not only attractive and aesthetic, but also internal beauty.
What should courtyard design pay attention to in the teahouse? Since there is a courtyard, it should be decorated with some ancient objects, such as the old tradition of making tea, highlighting the theme, putting more potted plants and paving the floor with pebbles. The core is antiques.
What matters should be paid attention to in office design 1. In the process of design, we should pay attention to economy and practicality, which conforms to people's living habits. The most important thing is that the staff can't have any inconvenience in the work process, and it is best to have low investment and good results.
2, need to be simple and generous, this is the work needs and physical needs of each staff member, so as to get a better working space.
3, is to have a certain taste, the design should conform to the company's cultural background, office decoration is to better reflect the company's spiritual culture and material culture. Office decoration's style is mainly divided into: steady and concise, modern and universal. All office decoration styles are aimed at reasonably dividing all fields in a limited space, organically linking all spaces together, and enabling all fields to cooperate well with each other and work more efficiently.
What should be paid attention to in perfume bottle design? Functionally, you should pay attention to its tightness and the structure of nozzle and pipeline. Of course, the appearance depends on your understanding of the brand. Materials, packaging boxes, etc., labels, patterns and your creativity.