Brief introduction of philip kotler, Don Schultz and trout.

Dr. philip kotler is a modern marketing guru, known as the "father of modern marketing", a tenured professor at Kellogg School of Management of Northwest University, and an honorary professor of international marketing at Kellogg School of Management of Northwest University. Chairman of American Management Science Joint Marketing Association, director of American Marketing Association, director of Marketing Science Association, director of Management Analysis Center, member of Janklovits Advisory Committee, member of Copernicus Advisory Committee, and international marketing expert consultant of China GMC Manufacturers Alliance.

(Don E. Schultz)193465438+1Born in Oklahoma on October 20th, he is a professor of integrated marketing communication at Northwestern University in the United States and a pioneer of integrated marketing communication theory. His classic works include: integrated marketing communication ... is the world-famous "father of integrated marketing communication", and this book he co-authored with Heidi Schultz categorically refutes all kinds of brand strange theories at present.

Jack Trout is the chairman of trout Partnership. Trout Partners is one of the most prestigious marketing consulting companies in the United States, with offices in 18 countries. Trout, known as the top marketing expert, made the concept of "putting products in consumers' hearts" all the rage. He has published a large number of books on the art of marketing, including Positioning, Differentiation or Death: Survival in the Age of Fierce Competition and Big Brand, Big Trouble: Lessons from Hard Course.

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